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2025 U.S. Industry Statistics & Market Forecast - Media Buying Agencies
Market Size & Industry Statistics
The total U.S. industry market size for Media Buying Agencies:
Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders.
In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.
Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.
| Statistics | 2020 2021 2022 2023 2024 | |
|---|---|---|
| Market Size (Total Sales/Revenue) |
Order at top of page | |
| Total Firms | ||
| Total Employees | ||
| Average Revenue Per Firm | ||
| Average Employees Per Firm | ||
| Average Revenue Per Employee | ||
Market Forecast
Market forecasts show the long term industry outlook and future growth trends. The following extended five-year forecast projects both short-term and long-term trends.
| Forecast / Industry Outlook | 2025 | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|---|
| Market Forecast ($ millions) | |||||
| Projected Industry Growth Rate (%) | |||||
Industry Insights
Major trends affect the Media Buying Agencies industry include:- Increased digitization of media platforms
- Shift towards programmatic advertising
- Growth of social media advertising
- Emphasis on data-driven targeting and personalization
- Privacy regulations and data compliance
- Rise of mobile advertisement
- Integration of Artificial Intelligence and Machine Learning
- Increased demand for video and multimedia content
- Decline of traditional TV viewership
- Focus on measurable ROI and attribution models
- Expansion of native advertising
- Incorporation of cross-channel marketing strategies
- Surge in influencer marketing
- Adoption of virtual and augmented reality advertising
- Growing importance of real-time bidding systems
- Need for transparent ad spend and costs
- Evolving consumer behaviors due to COVID-19
- Increase in subscription-based ad-free models
Product & Services Breakdown
Research products and services in the Media Buying Agencies industry generating sales. Note that products are broken into categories with different levels of classification.| Product Description | Number of Companies | Sales ($ millions) | Percent of Total Sales |
|---|---|---|---|
Industry Total |
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Media Planning And/Or Buying Services |
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Full Media Planning And Buying Services |
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Media Planning Services |
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Media Buying Services |
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U.S. Geographic Distribution: Revenue Statistics by State
Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.
Income Statement (Average Financial Metrics)
Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.| Industry Average | Percent of Sales (Industry Benchmark) |
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|---|---|---|
| Total Revenue | Order at top of page |
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| Operating Revenue | ||
| Cost of Goods Sold | ||
| Gross Profit | ||
Operating Expenses | ||
| Pension, profit sharing plans, stock, annuity | ||
| Repairs | ||
| Rent paid on business property | ||
| Charitable Contributions | ||
| Depletion | ||
| Domestic production activities deduction | ||
| Advertising | ||
| Compensation of officers | ||
| Salaries and wages | ||
| Employee benefit programs | ||
| Taxes and Licenses | ||
| Bad Debts | ||
| Depreciation | ||
| Amortization | ||
| Other Operating Expenses | ||
| Total Operating Expenses | ||
| Operating Income | ||
| Non-Operating Income | ||
| EBIT (Earnings Before Interest and Taxes) | ||
| Interest Expense | ||
| Earnings Before Taxes | ||
| Income Tax | ||
| Net Profit Net Income | ||
Financial Ratio Analysis
Financial ratio information can be used to benchmark how a Media Buying Agencies company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.| Profitability & Valuation Ratios | Industry Average |
|---|---|
| Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Media Buying Agencies industry is performing. | |
| Profit Margin Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues. |
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| Return on Equity (ROE) Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings). |
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| Return on Assets (ROA) Return on Assets (ROA) is net income relative to total assets. The market research on Media Buying Agencies measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets. |
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| Liquidity Ratios | Industry Average |
|---|---|
| Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability. | |
| Current Ratio Measures a firm's ability to pay its debts over the next 12 months. |
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| Quick Ratio (Acid Test) Calculates liquid assets relative to liabilities, excluding inventories. |
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| Efficiency Ratios - Key Performance Indicators | Industry Average |
|---|---|
| Measure how quickly products and services sell, and effectively collections policies are implemented. | |
| Receivables Turnover Ratio If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections. |
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| Average Collection Period Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover |
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| Inventory Turnover A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort. |
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| Fixed-Asset Turnover Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue. |
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Compensation & Salary Surveys for Employees
Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.| Title | Percent of Workforce | Bottom Quartile | Average (Median) Salary | Upper Quartile |
|---|---|---|---|---|
| Management Occupations | 16% | Order at top of page |
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| Top Executives | 6% | |||
| Chief Executives | 1% | |||
| General and Operations Managers | 6% | |||
| General and Operations Managers | 6% | |||
| Advertising, Marketing, Promotions, Public Relations, and Sales Managers | 7% | |||
| Business and Financial Operations Occupations | 16% | |||
| Business Operations Specialists | 14% | |||
| Market Research Analysts and Marketing Specialists | 8% | |||
| Market Research Analysts and Marketing Specialists | 8% | |||
| Computer and Mathematical Occupations | 5% | |||
| Arts, Design, Entertainment, Sports, and Media Occupations | 25% | |||
| Art and Design Workers | 11% | |||
| Designers | 7% | |||
| Media and Communication Workers | 11% | |||
| Public Relations Specialists | 8% | |||
| Public Relations Specialists | 8% | |||
| Sales and Related Occupations | 17% | |||
| Sales Representatives, Services | 13% | |||
| Advertising Sales Agents | 9% | |||
| Advertising Sales Agents | 9% | |||
| Office and Administrative Support Occupations | 13% | |||
Media Buying Agencies Competitor Landscape & Key Companies [PREMIUM]
The most influential companies in the Media Buying Agencies industry and adjacent industries either have large market share or are developing new business models and methods that could disrupt the status quo. We look at leading and emerging companies in the Media Buying Agencies industry and adjacent sectors:| Market Leaders: Direct Competitors Companies with the largest market share, focused in this industry |
Market leaders: Diversified Competitors Largest companies that have diversified operations in this and other industries |
| Innovators: Direct Competitors Innovative, Emerging, and Disruptive Companies that may influence the future direction of the industry. |
Innovators: Diversified Competitors Innovators and Disruptors in adjacent industries that may also affect the Media Buying Agencies industry. |
Source:
Latest Industry News
- Why You’re Losing The Media Game In 2025 (And How To Catch Up) - If you’re still executing media buys across a patchwork of disconnected platforms in 2025, you’re behind the times. (07/09/2025)
- Involved Media Wins Fever-Tree Australia Account - Australian independent media agency Involved Media has been appointed the agency of record for beverages brand Fever-Tree Australia. The appointment sees Involved Media now take responsibility for all communications strategy, (07/08/2025)
- Fever-Tree finds new media agency following Bohemia brand exit - Premium mixer brand Fever-Tree Australia has appointed a new media agency, as incumbent Bohemia shuts down local operations.It has appointed independent agency Involved Media as its media agency of record, (07/07/2025)
- Involved Media wins Fever-Tree - Involved Media has been appointed agency of record for beverages brand Fever-Tree. The independent media agency, taking over from incumbent Bohemia, is responsible for communications strategy, media planning and buying. The appointment follows the agency's win of the CareSuper account earlier this year. (07/07/2025)
- Dear media buyers: You’d better get an agent - The conversations in Cannes were incredibly valuable. I met with so many people to discuss the opportunities and challenges facing (07/07/2025)
- Inside the political reckoning shaking up the ad industry - Government investigations and civil lawsuits have remade the world of "brand safety" during the second Trump era. (07/06/2025)
- WA government overhauls media buying - The Western Australia Government is preparing to overhaul its buying process for media and creative services. The state has historically operated a Common Use Arrangement (CUA) as a centralised purchasing process for its agencies. (07/03/2025)
- Martin Sorrell issues stark warning to media agencies - Former WPP global boss and S4 Capital owner Sir Martin Sorrell has warned media agencies they will be stripped of work by Google’s Performance Max and Meta’s Advantage+ AI ad systems.At Madfest in London this week, (07/03/2025)
- The strategic imperative: in-house or out-sourced agencies? - An out-sourced specialist digital media agency (vs an in-house resource) may be the missing link for many South African brands, (06/30/2025)
- Dear Media Buyers: You'd Better Get An Agent 06/25/2025 - This scares me if I think about the future of media-buying agencies. What do you think? 2 comments about "Dear Media Buyers: You'd Better Get An Agent". Check to receive email when comments are ... (06/25/2025)
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