| Standard Report | Premium Report | |
|---|---|---|
| Current State of the Industry |  |
|
| Market Size (industry trends) | |
|
| Market Forecast (5-year projection) | |
|
| Products/Services Breakdown | |
|
| Revenue per State | |
|
| Financial Metrics | |
|
| Salary & Compensation Statistics | |
|
| Public Company Information | |
|
| Key Private Companies | |
|
| Government Vendors | |
|
| Instant Download - Available immediately upon purchase | |
|
Download both PDF and Excel
|
|
|
| Download now: |
2023 U.S. Industry Statistics & Market Forecast - Media Buying Agencies
Market Size & Industry Statistics
The total U.S. industry market size for Media Buying Agencies:
Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders.
In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.
Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.
| Statistics | 2017 2018 2019 2020 2021 2022 | |
|---|---|---|
| Market Size (Total Sales/Revenue) |
Order at top of page | |
| Total Firms | ||
| Total Employees | ||
| Average Revenue Per Firm | ||
| Average Employees Per Firm | ||
| Average Revenue Per Employee | ||
Market Forecast
Market forecasts show the long term industry outlook and future growth trends. The following extended five-year / six-year demand forecast projects both short-term and long-term trends.
| Forecast / Industry Outlook | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 |
|---|---|---|---|---|---|---|
| Market Forecast ($ millions) | ||||||
| Projected Industry Growth Rate (%) | ||||||
Industry Insights
The media buying agencies industry is undergoing significant changes as a result of technological advancements, evolving consumer behaviors, and changing regulatory environments. Some of the key trends affecting the industry include:1. The rise of digital advertising: Digital advertising is growing at an unprecedented rate and is expected to overtake traditional advertising in the coming years. This trend is leading media buying agencies to develop expertise in digital channels that are proving more effective at reaching target audiences.
2. Increased focus on data-driven advertising: Analyzing and utilizing data insights is becoming a mainstay of media buying. Media buying agencies are increasingly investing in data tools and analytics to deliver targeted and measurable campaigns for their clients.
3. Growing importance of social media: Social media platforms such as Facebook, Twitter and Instagram have become key channels for advertising. As a result, media buying agencies are developing strategies to leverage social media platforms to effectively engage with target audiences.
4. Programmatic advertising: Programmatic advertising has gained traction in recent years as it offers the ability to streamline the buying and selling of advertising space. Media buying agencies are adopting programmatic advertising software to automate the buying process and better manage campaigns.
5. Changing regulatory environment: The industry is facing greater regulation, particularly surrounding data usage. Regulation is driving media buying agencies to be more transparent with clients about data usage and the results of their campaigns.
Product & Services Breakdown
Research products and services in the Media Buying Agencies industry generating sales. Note that products are broken into categories with different levels of classification.| Product Description | Number of Companies | Sales ($ millions) | Percent of Total Sales |
|---|---|---|---|
Industry Total |
|||
Media Planning And/Or Buying Services |
|||
Full Media Planning And Buying Services |
|||
Media Planning Services |
|||
Media Buying Services |
|||
U.S. Geographic Distribution: Revenue Statistics by State
Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.
Income Statement (Average Financial Metrics)
Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.| Industry Average | Percent of Sales (Industry Benchmark) | |
|---|---|---|
| Total Revenue | Order at top of page |
|
| Operating Revenue | ||
| Cost of Goods Sold | ||
| Gross Profit | ||
Operating Expenses | ||
| Pension, profit sharing plans, stock, annuity | ||
| Repairs | ||
| Rent paid on business property | ||
| Charitable Contributions | ||
| Depletion | ||
| Domestic production activities deduction | ||
| Advertising | ||
| Compensation of officers | ||
| Salaries and wages | ||
| Employee benefit programs | ||
| Taxes and Licenses | ||
| Bad Debts | ||
| Depreciation | ||
| Amortization | ||
| Other Operating Expenses | ||
| Total Operating Expenses | ||
| Operating Income | ||
| Non-Operating Income | ||
| EBIT (Earnings Before Interest and Taxes) | ||
| Interest Expense | ||
| Earnings Before Taxes | ||
| Income Tax | ||
| Net Profit Net Income | ||
Financial Ratio Analysis
Financial ratio information can be used to benchmark how a Media Buying Agencies company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.| Profitability & Valuation Ratios | Industry Average |
|---|---|
| Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Media Buying Agencies industry is performing. | |
| Profit Margin Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues. |
|
| Return on Equity (ROE) Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings). |
|
| Return on Assets (ROA) Return on Assets (ROA) is net income relative to total assets. The market research on Media Buying Agencies measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets. |
|
| Liquidity Ratios | Industry Average |
|---|---|
| Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability. | |
| Current Ratio Measures a firm's ability to pay its debts over the next 12 months. |
|
| Quick Ratio (Acid Test) Calculates liquid assets relative to liabilities, excluding inventories. |
|
| Efficiency Ratios - Key Performance Indicators | Industry Average |
|---|---|
| Measure how quickly products and services sell, and effectively collections policies are implemented. | |
| Receivables Turnover Ratio If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections. |
|
| Average Collection Period Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover |
|
| Inventory Turnover A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort. |
|
| Fixed-Asset Turnover Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue. |
|
Compensation & Salary Surveys for Employees
Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.| Title | Percent of Workforce | Bottom Quartile | Average (Median) Salary | Upper Quartile |
|---|---|---|---|---|
| Management Occupations | 16% | Order at top of page |
||
| Top Executives | 6% | |||
| Chief Executives | 1% | |||
| General and Operations Managers | 6% | |||
| General and Operations Managers | 6% | |||
| Advertising, Marketing, Promotions, Public Relations, and Sales Managers | 7% | |||
| Business and Financial Operations Occupations | 16% | |||
| Business Operations Specialists | 14% | |||
| Market Research Analysts and Marketing Specialists | 8% | |||
| Market Research Analysts and Marketing Specialists | 8% | |||
| Computer and Mathematical Occupations | 5% | |||
| Arts, Design, Entertainment, Sports, and Media Occupations | 25% | |||
| Art and Design Workers | 11% | |||
| Designers | 7% | |||
| Media and Communication Workers | 11% | |||
| Public Relations Specialists | 8% | |||
| Public Relations Specialists | 8% | |||
| Sales and Related Occupations | 17% | |||
| Sales Representatives, Services | 13% | |||
| Advertising Sales Agents | 9% | |||
| Advertising Sales Agents | 9% | |||
| Office and Administrative Support Occupations | 13% | |||
Media Buying Agencies Competitor Landscape & Key Companies [PREMIUM]
The most influential companies in the Media Buying Agencies industry and adjacent industries either have large market share or are developing new business models and methods that could disrupt the status quo. We look at leading and emerging companies in the Media Buying Agencies industry and adjacent sectors:| Market Leaders: Direct Competitors Companies with the largest market share, focused in this industry |
Market leaders: Diversified Competitors Largest companies that have diversified operations in this and other industries |
| Innovators: Direct Competitors Innovative, Emerging, and Disruptive Companies that may influence the future direction of the industry. |
Innovators: Diversified Competitors Innovators and Disruptors in adjacent industries that may also affect the Media Buying Agencies industry. |
Source:
Government Contracts
In 2022, the federal government spent a total of $3,170,635 on Media Buying Agencies. It has awarded 18 contracts to 10 companies, with an average value of $317,064 per company.| Most Recent Contracts | Date | Total Award Amount |
|---|---|---|
| FOREIGN AWARDEES (UNDISCLOSED) 1800 F St Nw Washington, DC | Jun 01, 2023 | $18,638 |
Related Reports
Can't find what you're looking for? We have over a thousand
market research reports.
Ask us and an analyst will help you find what you need.