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2025 U.S. Industry Statistics & Market Forecast - General Rental Centers
Market Size & Industry Statistics
The total U.S. industry market size for General Rental Centers:
Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders.
In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.
Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.
| Statistics | 2020 2021 2022 2023 2024 | |
|---|---|---|
| Market Size (Total Sales/Revenue) |
Order at top of page | |
| Total Firms | ||
| Total Employees | ||
| Average Revenue Per Firm | ||
| Average Employees Per Firm | ||
| Average Revenue Per Employee | ||
Market Forecast
Market forecasts show the long term industry outlook and future growth trends. The following extended five-year forecast projects both short-term and long-term trends.
| Forecast / Industry Outlook | 2025 | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|---|
| Market Forecast ($ millions) | |||||
| Projected Industry Growth Rate (%) | |||||
Industry Insights
Major trends affect the General Rental Centers industry include:- Rising interest rates
- Shifts in construction activity
- Technological advancements in equipment
- Increased environmental regulations
- Growth in online rental platforms
- Expansion of product offerings
- Fluctuating fuel prices
- Global economic uncertainty
- Growing emphasis on safety standards
- Demand for cost-efficiency in operations
Product & Services Breakdown
Research products and services in the General Rental Centers industry generating sales. Note that products are broken into categories with different levels of classification.| Product Description | Number of Companies | Sales ($ millions) | Percent of Total Sales |
|---|---|---|---|
Industry Total |
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Rental And Leasing Of General Homeowner Tools And Do-It-Yourself Equipment |
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Rental And Leasing Of Social Events Equipment |
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Consumer Goods Rental And Leasing Related Services |
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Reselling Services For Merchandise, Retail |
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Rental And Leasing Of Agricultural, Construction, Mining, And Forestry Machinery And Equipment (Without Operators) |
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Rental And Leasing Of Other Commercial And Industrial Machinery And Equipment (Without Operators) |
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Rental And Leasing Of Materials Handling Equipment |
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Rental And Leasing Of Other Industrial And Commercial Equipment, Not Elsewhere Specified |
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Commercial And Industrial Equipment Rental And Leasing Related Services |
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Other Services |
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U.S. Geographic Distribution: Revenue Statistics by State
Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.
Income Statement (Average Financial Metrics)
Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.| Industry Average | Percent of Sales (Industry Benchmark) |
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|---|---|---|
| Total Revenue | Order at top of page |
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| Operating Revenue | ||
| Cost of Goods Sold | ||
| Gross Profit | ||
Operating Expenses | ||
| Pension, profit sharing plans, stock, annuity | ||
| Repairs | ||
| Rent paid on business property | ||
| Charitable Contributions | ||
| Depletion | ||
| Domestic production activities deduction | ||
| Advertising | ||
| Compensation of officers | ||
| Salaries and wages | ||
| Employee benefit programs | ||
| Taxes and Licenses | ||
| Bad Debts | ||
| Depreciation | ||
| Amortization | ||
| Other Operating Expenses | ||
| Total Operating Expenses | ||
| Operating Income | ||
| Non-Operating Income | ||
| EBIT (Earnings Before Interest and Taxes) | ||
| Interest Expense | ||
| Earnings Before Taxes | ||
| Income Tax | ||
| Net Profit Net Income | ||
Financial Ratio Analysis
Financial ratio information can be used to benchmark how a General Rental Centers company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.| Profitability & Valuation Ratios | Industry Average |
|---|---|
| Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the General Rental Centers industry is performing. | |
| Profit Margin Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues. |
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| Return on Equity (ROE) Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings). |
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| Return on Assets (ROA) Return on Assets (ROA) is net income relative to total assets. The market research on General Rental Centers measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets. |
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| Liquidity Ratios | Industry Average |
|---|---|
| Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability. | |
| Current Ratio Measures a firm's ability to pay its debts over the next 12 months. |
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| Quick Ratio (Acid Test) Calculates liquid assets relative to liabilities, excluding inventories. |
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| Efficiency Ratios - Key Performance Indicators | Industry Average |
|---|---|
| Measure how quickly products and services sell, and effectively collections policies are implemented. | |
| Receivables Turnover Ratio If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections. |
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| Average Collection Period Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover |
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| Inventory Turnover A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort. |
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| Fixed-Asset Turnover Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue. |
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Compensation & Salary Surveys for Employees
Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.| Title | Percent of Workforce | Bottom Quartile | Average (Median) Salary | Upper Quartile |
|---|---|---|---|---|
| Management Occupations | 8% | Order at top of page |
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| Top Executives | 6% | |||
| Chief Executives | 0% | |||
| General and Operations Managers | 6% | |||
| General and Operations Managers | 6% | |||
| Sales and Related Occupations | 26% | |||
| Retail Sales Workers | 18% | |||
| Counter and Rental Clerks and Parts Salespersons | 17% | |||
| Counter and Rental Clerks | 16% | |||
| Office and Administrative Support Occupations | 12% | |||
| Installation, Maintenance, and Repair Occupations | 16% | |||
| Vehicle and Mobile Equipment Mechanics, Installers, and Repairers | 9% | |||
| Transportation and Material Moving Occupations | 26% | |||
| Motor Vehicle Operators | 11% | |||
| Driver/Sales Workers and Truck Drivers | 10% | |||
| Material Moving Workers | 12% | |||
| Laborers and Material Movers | 11% | |||
| Laborers and Freight, Stock, and Material Movers, Hand | 6% | |||
General Rental Centers Competitor Landscape & Key Companies [PREMIUM]
The most influential companies in the General Rental Centers industry and adjacent industries either have large market share or are developing new business models and methods that could disrupt the status quo. We look at leading and emerging companies in the General Rental Centers industry and adjacent sectors:| Market Leaders: Direct Competitors Companies with the largest market share, focused in this industry |
Market leaders: Diversified Competitors Largest companies that have diversified operations in this and other industries |
| Innovators: Direct Competitors Innovative, Emerging, and Disruptive Companies that may influence the future direction of the industry. |
Innovators: Diversified Competitors Innovators and Disruptors in adjacent industries that may also affect the General Rental Centers industry. |
Source:
Latest Industry News
- New Bedford cuts the Zeiterion's entire budget. Could it jeopardize the $37M renovation? - New Bedford City Council’s cut of the entire Zeiterion budget for fiscal 2026 is a threat to its restoration, according to the president and CEO. (07/10/2025)
- Broadway at the Kennedy Center: Senator John Hickenlooper on Pride and the Power of the Arts - U.S. Senator John Hickenlooper discusses Love is Love, a Pride concert at the Kennedy Center featuring Broadway stars like Javier Muñoz and Ariana DeBose. Co-produced with Jeffrey Seller and fellow senators, (07/10/2025)
- City of Grand Island seeks solution to keep Heartland Events Center cool during State Fair - The City of Grand Island is bringing in a rental chiller to keep the Heartland Events Center cool over the summer months, including during the State Fair. (07/10/2025)
- Jefferson Parish council should cancel its Gretna brewpub project, IG report says - The parish watchdog released a 46-page report Wednesday detailing her concerns with the project, including an unfair procurement process and risky lease terms with Port Orleans Brewery. (07/09/2025)
- ‘People Understand Rent Is Political’: What Zohran Mamdani’s Win Means for NYC’s Tenant Movement - It was not so long ago that the rent and housing were sideline issues,” says one leading tenant organizer. “Now it's really almost impossible to ignore because of the scale, depth and breadth of the pain. (07/09/2025)
- Columbus police warned partygoers hours before fatal mass shooting, mayor says - A 17-year-old boy was killed and five more were injured at a shooting at a house party on Columbus' Southeast Side in the early morning of July 4. (07/07/2025)
- Chicago area ranks among nation's most expensive rental markets - Rents in the Chicago area rank in the top 11 percent of U.S. housing markets, according to a new Harvard report on housing affordability. (07/03/2025)
- Florida vendor receives threats after providing meals at ‘Alligator Alcatraz’ build site - An employee said the company isn't setting up the immigration detention site, Alligator Alcatraz, and is only providing meals for workers. (07/02/2025)
- Is your rent being set by a computer? What California tenants should know - At least three California cities are pushing back against rent-pricing software amid concerns over rising costs. (06/26/2025)
- At Amazon’s Biggest Data Center, Everything Is Supersized for A.I. - On 1,200 acres of cornfield in Indiana, Amazon is building one of the largest computers ever for work with Anthropic, an artificial intelligence start-up. (06/24/2025)
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