Industry Data & Market Research

2020 U.S. Industry Statistics & Market Research - Tour Operators

Market Size & Industry Statistics

The total U.S. industry market size for Tour Operators: Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders. In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.

Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.

Tour Operators market size 2020
Charts and graphs can be copied to Microsoft Word and Powerpoint presentations.

Statistics 2014        2015        2016        2017        2018        2019
Market Size
(Total Sales/Revenue)

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Total Firms
Total Employees
Average Revenue Per Firm
Average Employees Per Firm
Average Revenue Per Employee
Statistics Source: U.S. Census, AnythingResearch Analysis of Federal Data

Market Forecast

Market forecasts show the long term industry outlook and future growth trends. The following extended five-year / six-year demand forecast projects both short-term and long-term trends.

Forecast / Industry Outlook 2020 2021 2022 2023 2024 2025
Market Forecast ($ millions)
Projected Industry Growth Rate (%)
Source: AnythingResearch Economic Analysis

Product & Services Breakdown

Research products and services in the Tour Operators industry generating sales. Note that products are broken into categories with different levels of classification.

Product DescriptionNumber of Companies Sales ($ millions) Percent of Total Sales

Industry Total

Arranging, Assembling, And Marketing Pre-Packaged Tours

Arranging, Assembling, And Marketing Pre-Packaged Tours - International Travel

Arranging, Assembling, And Marketing Pre-Packaged Tours - Domestic Travel

Assembling, Organizing, And Reserving Customized Group Tour Packages

Assembling, Organizing, And Reserving Customized Group Tour Packages - International Travel

Assembling, Organizing, And Reserving Customized Group Tour Packages - Domestic Travel

Commissions And Fees For Reservation And Travel Services

U.S. Geographic Distribution: Revenue Statistics by State

Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.

U.S. map by state

Income Statement (Average Financial Metrics)

Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.

Industry AveragePercent of Sales
(Industry Benchmark)
Total Revenue

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Operating Revenue
Cost of Goods Sold
Gross Profit

Operating Expenses
Pension, profit sharing plans, stock, annuity
Rent paid on business property
Charitable Contributions
Domestic production activities deduction
Compensation of officers
Salaries and wages
Employee benefit programs
Taxes and Licenses
Bad Debts
Other Operating Expenses
Total Operating Expenses
Operating Income
Non-Operating Income
EBIT (Earnings Before Interest and Taxes)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit
Net Income
Source: AnythingResearch Analysis of U.S. federal statistics

Financial Ratio Analysis

Financial ratio information can be used to benchmark how a Tour Operators company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.

Profitability & Valuation RatiosIndustry Average
Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Tour Operators industry is performing.
Profit Margin
Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues.
Return on Equity (ROE)
Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings).
Return on Assets (ROA)
Return on Assets (ROA) is net income relative to total assets. The market research on Tour Operators measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets.

Liquidity RatiosIndustry Average
Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability.
Current Ratio
Measures a firm's ability to pay its debts over the next 12 months.
Quick Ratio (Acid Test)
Calculates liquid assets relative to liabilities, excluding inventories.

Efficiency Ratios - Key Performance IndicatorsIndustry Average
Measure how quickly products and services sell, and effectively collections policies are implemented.
Receivables Turnover Ratio
If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections.
Average Collection Period
Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover
Inventory Turnover
A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort.
Fixed-Asset Turnover
Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue.

Compensation & Salary Surveys for Employees

Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.

TitlePercent of WorkforceBottom Quartile Average (Median) SalaryUpper Quartile
Management Occupations 7%

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Chief Executives0%
General and Operations Managers3%
Business and Financial Operations Occupations 7%
Business Operations Specialists 5%
Sales and Related Occupations 39%
Sales Representatives, Services 34%
Travel Agents 28%
Travel Agents 28%
Office and Administrative Support Occupations 34%
Information and Record Clerks 23%
Customer Service Representatives 8%
Customer Service Representatives 8%
Reservation and Transportation Ticket Agents and Travel Clerks 13%
Reservation and Transportation Ticket Agents and Travel Clerks 13%
Source: Bureau of Labor Statistics

Tour Operators Competitor Landscape & Key Companies [PREMIUM]

The most influential companies in the Tour Operators industry and adjacent industries either have large market share or are developing new business models and methods that could disrupt the status quo. We look at leading and emerging companies in the Tour Operators industry and adjacent sectors:

Market Leaders:
Direct Competitors

Companies with the largest market share, focused in this industry
Market leaders:
Diversified Competitors

Largest companies that have diversified operations in this and other industries
Direct Competitors

Innovative, Emerging, and Disruptive Companies that may influence the future direction of the industry.
Diversified Competitors

Innovators and Disruptors in adjacent industries that may also affect the Tour Operators industry.

Executive Briefings

    We compete with a number of cruise lines with competition varying by destination. The market is currently fragmented and primarily comprised of private operators. The primary competitors that operate in the geographic regions we serve include Silversea Expeditions, Quark Expeditions, Compagnie du Ponant, Hurtigruten and UnCruise Adventures. We expect our competition in the specialty cruise business to increase in future years as established and newer operators in the expedition market are forecasted to launch numerous vessels into the market over the next two years, either as expansion or vessel replacements. In addition, we face increased competition with respect to our itineraries in areas such as Alaska, the Arctic and Antarctica.   For our land-based expeditions, we compete with a variety of companies offering itineraries in the countries in which we operate. These range from small private operators to larger companies operating across multiple countries. Some of our larger competitors include Abercrombie Lindblad Expeditions

Government Contracts

In 2020, the federal government spent a total of $13,867,740 on Tour Operators. It has awarded 8 contracts to 7 companies, with an average value of $1,981,106 per company.   

Most Recent Contracts Date Total Award Amount
4200 S Hulen St Ste 630
Fort Worth, TX
Nov 02, 2020$5,926,616
8221 Preston Ct
Jessup, MD
Oct 30, 2020$4,759,658
2400 Market St Ste 5-9
Philadelphia, PA
Aug 19, 2020$14,131
14900 Bogle Dr Ste 300
Chantilly, VA
Jun 11, 2020$1,660,589
3128 N Roosevelt Blvd
Key West, FL
May 28, 2020$22,013
3129 Maroon Creek Rd
Aspen, CO
May 13, 2020$40,000

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