Industry Data & Market Research

2023 U.S. Industry Statistics & Market Forecast - Travel Agencies

Market Size & Industry Statistics

The total U.S. industry market size for Travel Agencies: Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders. In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.

Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.

Travel Agencies market size 2023
Charts and graphs can be copied to Microsoft Word and Powerpoint presentations.

Statistics 2017        2018        2019        2020        2021        2022
Market Size
(Total Sales/Revenue)

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Total Firms
Total Employees
Average Revenue Per Firm
Average Employees Per Firm
Average Revenue Per Employee
Statistics Source: U.S. Census, AnythingResearch Analysis of Federal Data

Market Forecast

Market forecasts show the long term industry outlook and future growth trends. The following extended five-year / six-year demand forecast projects both short-term and long-term trends.

Forecast / Industry Outlook 2023 2024 2025 2026 2027 2028
Market Forecast ($ millions)
Projected Industry Growth Rate (%)
Source: AnythingResearch Economic Analysis

Industry Insights

One of the key trends affecting the travel agencies industry is the rapid technological advancements and proliferation of online booking platforms. The digital era has enabled customers to research, plan, and book their travel itineraries through online platforms with ease, which has driven increased competition and price transparency in the industry. Consequently, travel agencies have had to adapt to the changing customer needs and invest in digital technologies to enhance their service delivery, improve booking processes and maximize customer satisfaction.

Another trend is the increasing focus on sustainability and responsible tourism practices, which has led many travel agencies to incorporate ecotourism packages into their products. Customers are becoming more conscious of the environmental impact of their travel and are increasingly seeking tour operators who promote authentic and sustainable tourism practices. As such, travel agencies are developing socially and environmentally responsible tourism products and services that promote conservation, community development, and sustainable tourism practices.

The travel agencies industry is also experiencing a shift towards experiential travel and customized travel itineraries. Consumers are increasingly seeking unique and authentic travel experiences that align with their interests, passions, and lifestyle preferences. As a result, travel agencies are collaborating with travelers to create personalized travel packages that cater to their unique needs and preferences.

Finally, the COVID-19 pandemic has greatly impacted the travel agencies industry, leading to a decline in travel demand and forcing agencies to adapt to the new normal through virtual travel options and enhanced safety measures. Travel agencies have had to become more innovative in marketing and distribution since the pandemic, as it has demonstrated that businesses must rely heavily on technology to ensure business sustainability.

Product & Services Breakdown

Research products and services in the Travel Agencies industry generating sales. Note that products are broken into categories with different levels of classification.

Product DescriptionNumber of Companies Sales ($ millions) Percent of Total Sales

Industry Total

Trip Planning Services

Arranging, Assembling, And Marketing Pre-Packaged Tours

Arranging, Assembling, And Marketing Pre-Packaged Tours - International Travel

Arranging, Assembling, And Marketing Pre-Packaged Tours - Domestic Travel

Assembling, Organizing, And Reserving Customized Group Tour Packages

Travel Insurance Services

Other Travel Related Services

Commissions And Fees For Reservation And Travel Services

Airline Seats - International Travel

Airline Seats - Domestic Travel

Rail Seats

Vehicle Rental

Cruises - More Than One Day

Lodging - Domestic

Lodging - International

Packaged Tours - Domestic

Packaged Tours - International

Computerized Reservation System Services

Other Reservation Services

All Other Receipts

All Other Operating Receipts

U.S. Geographic Distribution: Revenue Statistics by State

Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.

U.S. map by state

Income Statement (Average Financial Metrics)

Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.

Industry AveragePercent of Sales
(Industry Benchmark)
Total Revenue

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Operating Revenue
Cost of Goods Sold
Gross Profit

Operating Expenses
Pension, profit sharing plans, stock, annuity
Rent paid on business property
Charitable Contributions
Domestic production activities deduction
Compensation of officers
Salaries and wages
Employee benefit programs
Taxes and Licenses
Bad Debts
Other Operating Expenses
Total Operating Expenses
Operating Income
Non-Operating Income
EBIT (Earnings Before Interest and Taxes)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit
Net Income
Source: AnythingResearch Analysis of U.S. federal statistics

Financial Ratio Analysis

Financial ratio information can be used to benchmark how a Travel Agencies company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.

Profitability & Valuation RatiosIndustry Average
Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Travel Agencies industry is performing.
Profit Margin
Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues.
Return on Equity (ROE)
Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings).
Return on Assets (ROA)
Return on Assets (ROA) is net income relative to total assets. The market research on Travel Agencies measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets.

Liquidity RatiosIndustry Average
Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability.
Current Ratio
Measures a firm's ability to pay its debts over the next 12 months.
Quick Ratio (Acid Test)
Calculates liquid assets relative to liabilities, excluding inventories.

Efficiency Ratios - Key Performance IndicatorsIndustry Average
Measure how quickly products and services sell, and effectively collections policies are implemented.
Receivables Turnover Ratio
If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections.
Average Collection Period
Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover
Inventory Turnover
A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort.
Fixed-Asset Turnover
Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue.

Compensation & Salary Surveys for Employees

Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.

TitlePercent of WorkforceBottom Quartile Average (Median) SalaryUpper Quartile
Management Occupations 11%

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Top Executives 5%
Chief Executives0%
General and Operations Managers 5%
General and Operations Managers5%
Business and Financial Operations Occupations 9%
Business Operations Specialists 7%
Computer and Mathematical Occupations 5%
Personal Care and Service Occupations 6%
Sales and Related Occupations 33%
Sales Representatives, Services 29%
Travel Agents 24%
Travel Agents 24%
Office and Administrative Support Occupations 29%
Information and Record Clerks 19%
Customer Service Representatives 8%
Customer Service Representatives 8%
Reservation and Transportation Ticket Agents and Travel Clerks 10%
Reservation and Transportation Ticket Agents and Travel Clerks 10%
Source: Bureau of Labor Statistics

Travel Agencies Competitor Landscape & Key Companies [PREMIUM]

The most influential companies in the Travel Agencies industry and adjacent industries either have large market share or are developing new business models and methods that could disrupt the status quo. We look at leading and emerging companies in the Travel Agencies industry and adjacent sectors:

Market Leaders:
Direct Competitors

Companies with the largest market share, focused in this industry
Market leaders:
Diversified Competitors

Largest companies that have diversified operations in this and other industries
Direct Competitors

Innovative, Emerging, and Disruptive Companies that may influence the future direction of the industry.
Diversified Competitors

Innovators and Disruptors in adjacent industries that may also affect the Travel Agencies industry.

Government Contracts

In 2022, the federal government spent a total of $129,708,875 on Travel Agencies. It has awarded 500 contracts to 71 companies, with an average value of $1,826,886 per company.   

Most Recent Contracts Date Total Award Amount
1023 Route 146
Clifton Park, NY
Jun 30, 2023$1,150,561