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Prescriptions Channel Marketing Report


Analysis of sales for Prescriptions, broken down by industry. Identify new channels and prioritize marketing within each channel. When developing a go-to-market strategy for product sales, ensure that all possible channels are being considered and appropriately allocated.

Further research on each industry is available should you require depth on market size trends and financials within each sales channel.

Industry 2013 Product Sales
($ millions)
Food & Beverage StoresAVAILABLE
Grocery StoresAVAILABLE
Supermarkets & Grocery StoresAVAILABLE
Health & Personal Care StoresAVAILABLE
Pharmacies & Drug StoresAVAILABLE
Department StoresAVAILABLE
Discount Department StoresAVAILABLE
Warehouse Clubs, Supercenters & Big Box RetailAVAILABLE
Electronic Shopping & Mail-Order HousesAVAILABLE
Online (Internet) ShoppingAVAILABLE
Mail-Order HousesAVAILABLE
Total SalesAVAILABLE


What is Channel Marketing

A channel is a means by which products such as Prescriptions are sold to a customer. Products may be sold through various types of retail establishments, service providers directly and indirectly involved with the product, or adjacent industries that see sales demand for the product among their customer base.

Research on the distinct channels in which is sold can enable companies to increase sales by:
  • Developing specific products or marketing campaign tailored to industry needs
  • Controlling for channel conflict in which different channels are competing to sell Prescriptions to the same set of customers
  • Find resellers or distributors that can make it easier for companies to do business with your product
  • Identify types of competitors in adjacent industries that you may be unaware of

Sales channel strategy can be as simple as identifying potential retailers interested in Prescriptions, or it may be as complex as developing differentiated products that resellers can modify or include in larger, customized orders.

Channel marketing for market research and strategic analysis shows economic activity for Prescriptions. U.S. national statistics on revenues and product sales. Business strategy and channel strategy for marketing managers and product managers to make informed decisions using the latest research.

Related Channel Reports

Drugs, Health Aids, Beauty Aids, Including Cosmetics
Prescriptions
Nonprescription Medicines
Vitamins, Minerals, & Other Dietary Supplements
Health Aids, Including First-Aid Prod; Foot Prod; Ortho Equip;
Cosmetics, Including Face Cream, Make-Up, Perfumes & Colognes

All Channel Marketing reports


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