Strategic Planning with the Technology Adoption Curve Framework

Technology Adoption Curve is a technique that enables better strategic planning in business.

The technology adoption lifecycle model describes the adoption or acceptance of a new product or innovation, according to the demographic and psychological characteristics of defined adopter groups. The process of adoption over time is typically illustrated as a classical normal distribution or bell curve. The model indicates that the first group of people to use a new product is called Innovators, followed by Early Adopters. Next come the early and late majority, and the last group to eventually adopt a product are called laggards.

• Innovators tend to be more educated and prosperous, with a greater tolerance for risk
• Early adopters are younger, educated, and active in the community
• Early majority are more conservative, but open to new ideas and influential within the community
• Late majority may be older, less educated, conservative, and less socially active
• Laggards are highly conservative, oldest and least educated. They often are less prosperous and more risk averse

The technology adoption curve is generalizable to any new product or market.

Other Strategic Planning Frameworks

4P's Marketing Mix - Seven S (7S) Management Framework - AIDA - Attention, Interest, Desire, Action - Buying Process - Ansoff's Matrix - Product-Market Growth Matrix - Expansion Strategy - BCG Growth-Share Matrix - Bass Diffusion Model - Product Adoption and Innovation - Blue Ocean Strategy - Choice Model for Decision-Making Behavior - Competitive Advantage - Core Competence - Collective Learning in the Organization - Cost-Benefit Analysis - Delta Model - ERG (Existence, Relatedness, Growth) Theory of Motivation - Experience Curve - Framing Effect on Psychology and Marketing - GE (McKinsey) Matrix - Growth Phases - Predicting Industry Evolution and Change - OODA Loop - Observe, Orient, Decide, Act - PDCA (Plan, Do, Check, Act) - The Deming Cycle - PEST Analysis - Political, Economical, Social, Technological, Environmental, and Legal Factors - Perceptual Mapping - Brand Marketing - Porter's Five Forces - Product and Marketing Positioning - Product Lifecycle (Industry Lifecycle) - Root Cause Analysis - SWOT Analysis - Strengths, Weaknesses, Opportunties, Threats - Technology Adoption Curve - Value Chain -