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Strategic Planning with the Technology Adoption Curve Framework


Technology Adoption Curve is a technique that enables better strategic planning in business.

The technology adoption lifecycle model describes the adoption or acceptance of a new product or innovation, according to the demographic and psychological characteristics of defined adopter groups. The process of adoption over time is typically illustrated as a classical normal distribution or bell curve. The model indicates that the first group of people to use a new product is called Innovators, followed by Early Adopters. Next come the early and late majority, and the last group to eventually adopt a product are called laggards.

Strategic Planning Technology Adoption Curve

  • Innovators tend to be more educated and prosperous, with a greater tolerance for risk
  • Early adopters are younger, educated, and active in the community
  • Early majority are more conservative, but open to new ideas and influential within the community
  • Late majority may be older, less educated, conservative, and less socially active
  • Laggards are highly conservative, oldest and least educated. They often are less prosperous and more risk averse


The technology adoption curve is generalizable to any new product or market.


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