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2025 U.S. Industry Statistics & Market Forecast - Credit Card Issuing
Market Size & Industry Statistics
The total U.S. industry market size for Credit Card Issuing:
Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders.
In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.
Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.

Statistics | 2020 2021 2022 2023 2024 | |
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Market Size (Total Sales/Revenue) |
Order at top of page | |
Total Firms | ||
Total Employees | ||
Average Revenue Per Firm | ||
Average Employees Per Firm | ||
Average Revenue Per Employee |
Market Forecast
Market forecasts show the long term industry outlook and future growth trends. The following extended five-year forecast projects both short-term and long-term trends.

Forecast / Industry Outlook | 2025 | 2026 | 2027 | 2028 | 2029 |
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Market Forecast ($ millions) | |||||
Projected Industry Growth Rate (%) |
Industry Insights
Major trends affect the Credit Card Issuing industry include:- Rising interest rates
- Increased regulation and compliance costs
- Shift towards mobile payments and digital wallets
- Growing importance of cybersecurity measures
- Consumer demand for personalization and rewards
- Expanding credit access to underserved markets
- Impact of economic fluctuations on consumer credit
- Integration of AI and machine learning in fraud detection
- Trend towards sustainable and socially responsible cards
- Competition from fintech and non-traditional financial institutions
Product & Services Breakdown
Research products and services in the Credit Card Issuing industry generating sales. Note that products are broken into categories with different levels of classification.Product Description | Number of Companies | Sales ($ millions) | Percent of Total Sales |
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Industry Total |
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Loan Services - Income |
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Loans To Non-Financial Businesses |
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Vehicle Loans, Consumer |
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All Other Secured Or Guaranteed Loans To Consumers |
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Unsecured Loans To Consumers |
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Credit Card Services - Income |
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Credit Card Services For Cardholders, Business And Government |
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Credit Card Services For Cardholders, Consumer |
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Credit Card Services For Merchants |
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Other Products Supporting Financial Services - Fees |
U.S. Geographic Distribution: Revenue Statistics by State
Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.
Income Statement (Average Financial Metrics)
Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.Industry Average | Percent of Sales (Industry Benchmark) |
|
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Total Revenue | Order at top of page |
|
Operating Revenue | ||
Cost of Goods Sold | ||
Gross Profit | ||
Operating Expenses | ||
Pension, profit sharing plans, stock, annuity | ||
Repairs | ||
Rent paid on business property | ||
Charitable Contributions | ||
Depletion | ||
Domestic production activities deduction | ||
Advertising | ||
Compensation of officers | ||
Salaries and wages | ||
Employee benefit programs | ||
Taxes and Licenses | ||
Bad Debts | ||
Depreciation | ||
Amortization | ||
Other Operating Expenses | ||
Total Operating Expenses | ||
Operating Income | ||
Non-Operating Income | ||
EBIT (Earnings Before Interest and Taxes) | ||
Interest Expense | ||
Earnings Before Taxes | ||
Income Tax | ||
Net Profit Net Income | ||
Financial Ratio Analysis
Financial ratio information can be used to benchmark how a Credit Card Issuing company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.Profitability & Valuation Ratios | Industry Average |
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Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Credit Card Issuing industry is performing. | |
Profit Margin Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues. |
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Return on Equity (ROE) Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings). |
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Return on Assets (ROA) Return on Assets (ROA) is net income relative to total assets. The market research on Credit Card Issuing measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets. |
Liquidity Ratios | Industry Average |
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Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability. | |
Current Ratio Measures a firm's ability to pay its debts over the next 12 months. |
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Quick Ratio (Acid Test) Calculates liquid assets relative to liabilities, excluding inventories. |
Efficiency Ratios - Key Performance Indicators | Industry Average |
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Measure how quickly products and services sell, and effectively collections policies are implemented. | |
Receivables Turnover Ratio If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections. |
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Average Collection Period Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover |
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Inventory Turnover A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort. |
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Fixed-Asset Turnover Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue. |
Compensation & Salary Surveys for Employees
Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.Title | Percent of Workforce | Bottom Quartile | Average (Median) Salary | Upper Quartile |
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Management Occupations | 12% | Order at top of page |
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Chief Executives | 0% | |||
General and Operations Managers | 4% | |||
Operations Specialties Managers | 5% | |||
Business and Financial Operations Occupations | 33% | |||
Business Operations Specialists | 6% | |||
Financial Specialists | 27% | |||
Credit Counselors and Loan Officers | 19% | |||
Loan Officers | 19% | |||
Computer and Mathematical Occupations | 6% | |||
Computer Occupations | 5% | |||
Sales and Related Occupations | 11% | |||
Sales Representatives, Services | 6% | |||
Office and Administrative Support Occupations | 37% | |||
Financial Clerks | 7% | |||
Information and Record Clerks | 22% | |||
Customer Service Representatives | 7% | |||
Customer Service Representatives | 7% | |||
Loan Interviewers and Clerks | 14% | |||
Loan Interviewers and Clerks | 14% |
Credit Card Issuing Competitor Landscape & Key Companies [PREMIUM]
The most influential companies in the Credit Card Issuing industry and adjacent industries either have large market share or are developing new business models and methods that could disrupt the status quo. We look at leading and emerging companies in the Credit Card Issuing industry and adjacent sectors:Market Leaders: Direct Competitors Companies with the largest market share, focused in this industry |
Market leaders: Diversified Competitors Largest companies that have diversified operations in this and other industries |
Innovators: Direct Competitors Innovative, Emerging, and Disruptive Companies that may influence the future direction of the industry. |
Innovators: Diversified Competitors Innovators and Disruptors in adjacent industries that may also affect the Credit Card Issuing industry. |
Latest Industry News
- USDC Issuer Circle Eyes National Trust Bank Charter to Challenge Card Networks - Circle, issuer of the USDC digital currency, has requested a national trust bank charter — one that has implications far beyond cryptocurrency. If approved, the undertaking would allow Circle to get rid of intermediaries and expand payment processing in-house, challenging an area that card networks have traditionally dominated. (07/07/2025)
- How to Downgrade a Credit Card Without Losing Rewards - Downgrading a credit card typically changes how you earn rewards, though it's rare you'll lose them in a product change. If you're downgrading from a premium credit card to a no-annual-fee card, you'll likely keep your rewards but earn at a lower rate. (07/07/2025)
- Travel Troubleshooter: Booking.com transferred my refund to someone else’s credit card - You did the right thing by documenting your communications with Booking.com and persistently seeking an explanation. (07/07/2025)
- Study: Top Earners Profit From Credit Card Rewards While Lower-Income Consumers Pay More in Fees - Consumers with relatively high incomes earn approximately $100 more per year in credit card rewards than they pay in fees and higher prices, according to a new study from Economist Alexei Alexandrov. But middle and working-class individuals pay from $300 to $500 more in card fees and higher prices than they receive in rewards each year. (07/07/2025)
- 4 tips to get a lower credit card APR - Another way you can help convince your credit card issuer to give you a lower APR is by presenting some other credit card offers you are eligible for. Since "credit card issuers and banks need to compete with other brands to acquire more customers," they in turn "need to stay competitive with their rates," said Credit Karma. (07/03/2025)
- Booking.com transferred my refund to someone else’s credit card - You did the right thing by documenting your communications with Booking.com and persistently seeking an explanation. (07/03/2025)
- How to change the name on your credit card - There are many reasons you might need to change the name on your credit card. “The most common reasons for name changes are marriage and divorce, as you may need to update this status on your credit cards to match the legal documents that reflect your new name,” says Zac King, director of card services for Georgia’s Own Credit Union. (06/30/2025)
- How credit card companies make money - Credit card companies make the bulk of their money from interest, cardholder fees and transaction fees paid by businesses that accept credit cards. (06/27/2025)
- 7 credit card tips for college students - College students have plenty to juggle, from classes to social activities to career-building. Along the way, they learn valuable life skills for adulthood. But one powerful skill not always taught in class is how to build credit effectively. By practicing building credit as a college student, you’ll be more prepared for your post-college future. (06/27/2025)
- 3 things to know about defaulting on your credit card debt - Millions of Americans are on the brink of defaulting on their credit card debt right now. Credit card delinquencies have been steadily rising, and serious delinquencies, in partic (05/23/2025)

