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2025 U.S. Industry Statistics & Market Forecast - Telemarketing & Call Centers
Market Size & Industry Statistics
The total U.S. industry market size for Telemarketing & Call Centers:
Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders.
In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.
Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.
| Statistics | 2020 2021 2022 2023 2024 | |
|---|---|---|
| Market Size (Total Sales/Revenue) |
Order at top of page | |
| Total Firms | ||
| Total Employees | ||
| Average Revenue Per Firm | ||
| Average Employees Per Firm | ||
| Average Revenue Per Employee | ||
Market Forecast
Market forecasts show the long term industry outlook and future growth trends. The following extended five-year forecast projects both short-term and long-term trends.
| Forecast / Industry Outlook | 2025 | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|---|
| Market Forecast ($ millions) | |||||
| Projected Industry Growth Rate (%) | |||||
Industry Insights
Major trends affect the Telemarketing & Call Centers industry include:- Rise of omnichannel communications
- Increased use of artificial intelligence and automation
- Growing emphasis on customer experience
- Shift towards remote work
- Heightened data security and privacy regulations
- Implementation of advanced analytics
- Expanding global outsourcing
- Integration of social media platforms
- Greater focus on workforce management and training
- Adoption of cloud-based call center technologies
- Growing regulatory compliance demands
- Impact of consumer preference for digital communication
- Increased competition from direct digital marketing methods
- Adoption of virtual assistants and chatbots
- Environmental impact and sustainability measures in operations
- Decline in use of traditional voice calls and growth in messaging apps
Product & Services Breakdown
Research products and services in the Telemarketing & Call Centers industry generating sales. Note that products are broken into categories with different levels of classification.| Product Description | Number of Companies | Sales ($ millions) | Percent of Total Sales |
|---|---|---|---|
Industry Total |
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Telemarketing Services |
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Outbound Telemarketing Services |
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Inbound Telemarketing Services |
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Telephone Answering And Messaging Services, Including Contact/Call Center Services |
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Fundraising Organization Services (On A Contract Or Fee Basis For Clients, Individuals, Or Organizations) |
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All Other Receipts |
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All Other Operating Receipts |
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U.S. Geographic Distribution: Revenue Statistics by State
Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.
Income Statement (Average Financial Metrics)
Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.| Industry Average | Percent of Sales (Industry Benchmark) |
|
|---|---|---|
| Total Revenue | Order at top of page |
|
| Operating Revenue | ||
| Cost of Goods Sold | ||
| Gross Profit | ||
Operating Expenses | ||
| Pension, profit sharing plans, stock, annuity | ||
| Repairs | ||
| Rent paid on business property | ||
| Charitable Contributions | ||
| Depletion | ||
| Domestic production activities deduction | ||
| Advertising | ||
| Compensation of officers | ||
| Salaries and wages | ||
| Employee benefit programs | ||
| Taxes and Licenses | ||
| Bad Debts | ||
| Depreciation | ||
| Amortization | ||
| Other Operating Expenses | ||
| Total Operating Expenses | ||
| Operating Income | ||
| Non-Operating Income | ||
| EBIT (Earnings Before Interest and Taxes) | ||
| Interest Expense | ||
| Earnings Before Taxes | ||
| Income Tax | ||
| Net Profit Net Income | ||
Financial Ratio Analysis
Financial ratio information can be used to benchmark how a Telemarketing & Call Centers company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.| Profitability & Valuation Ratios | Industry Average |
|---|---|
| Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Telemarketing & Call Centers industry is performing. | |
| Profit Margin Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues. |
|
| Return on Equity (ROE) Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings). |
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| Return on Assets (ROA) Return on Assets (ROA) is net income relative to total assets. The market research on Telemarketing & Call Centers measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets. |
|
| Liquidity Ratios | Industry Average |
|---|---|
| Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability. | |
| Current Ratio Measures a firm's ability to pay its debts over the next 12 months. |
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| Quick Ratio (Acid Test) Calculates liquid assets relative to liabilities, excluding inventories. |
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| Efficiency Ratios - Key Performance Indicators | Industry Average |
|---|---|
| Measure how quickly products and services sell, and effectively collections policies are implemented. | |
| Receivables Turnover Ratio If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections. |
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| Average Collection Period Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover |
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| Inventory Turnover A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort. |
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| Fixed-Asset Turnover Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue. |
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Compensation & Salary Surveys for Employees
Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.| Title | Percent of Workforce | Bottom Quartile | Average (Median) Salary | Upper Quartile |
|---|---|---|---|---|
| Management Occupations | 5% | Order at top of page |
||
| Chief Executives | 0% | |||
| General and Operations Managers | 3% | |||
| Business and Financial Operations Occupations | 7% | |||
| Business Operations Specialists | 6% | |||
| Sales and Related Occupations | 17% | |||
| Other Sales and Related Workers | 8% | |||
| Telemarketers | 8% | |||
| Telemarketers | 8% | |||
| Office and Administrative Support Occupations | 61% | |||
| Financial Clerks | 9% | |||
| Bill and Account Collectors | 7% | |||
| Bill and Account Collectors | 7% | |||
| Information and Record Clerks | 39% | |||
| Customer Service Representatives | 36% | |||
| Customer Service Representatives | 36% | |||
| Other Office and Administrative Support Workers | 5% | |||
Telemarketing & Call Centers Competitor Landscape & Key Companies [PREMIUM]
The most influential companies in the Telemarketing & Call Centers industry and adjacent industries either have large market share or are developing new business models and methods that could disrupt the status quo. We look at leading and emerging companies in the Telemarketing & Call Centers industry and adjacent sectors:| Market Leaders: Direct Competitors Companies with the largest market share, focused in this industry |
Market leaders: Diversified Competitors Largest companies that have diversified operations in this and other industries |
| Innovators: Direct Competitors Innovative, Emerging, and Disruptive Companies that may influence the future direction of the industry. |
Innovators: Diversified Competitors Innovators and Disruptors in adjacent industries that may also affect the Telemarketing & Call Centers industry. |
Source:
Latest Industry News
- Meet Kanpur man, a class 12 dropout, who started with a call center Job later built a multi-crore business empire, his net worth is… - Working at a call centre was a challenging experience for Raghav, and those around him could clearly see his daily struggles. Moved by his determination, Raghav's brother-in-law, Varun Jolly, offered him an opportunity to join his small export business, (07/07/2025)
- KC call center adjusting to elimination of LGBTQ '988' service - THROUGH CALLS, TEXTS AND ONLINE CHATS, OPERATORS OFFER A SHOULDER TO CRY ON SOMEONE WHO LISTENS, AND THE SERVICE IS WIDELY USED. NEARLY 16.5 MILLION PEOPLE HAVE CONTACTED 988 SINCE THE SERVICE LAUNCHED THREE YEARS AGO. (07/06/2025)
- Palwal police bust illegal call centre operating from Delhi - Police said a case was registered on July 1, this year and they began tracking down the suspects. Using information obtained from the victim’s bank details and phone records, the police were able to t (07/03/2025)
- What Is Call Center Management? Strategy, CRM and Best Practices - From staffing to CRM integration, here’s how to run a high-performing call center that drives real business outcomes. (07/03/2025)
- Call Center Coach AI Tackles Supervisor Gaps Draining Millions from Contact Centers - Contact centers spend millions on training-but still battle turnover and inconsistency. Discover how one exec fixed it with Call Center Coach’s AI-powered Leadership Execution system-delivering real change, (07/01/2025)
- 10 Best Call Center Software – Forbes Advisor - A basic call center with simple features may cost as little as $25 monthly per user. Generally, these platforms feel more like cloud phone systems—providing unlimited calling in the U.S., IVR ... (07/01/2025)
- The deportation-to-call-center pipeline, and the makings of a Mexican Dream - Mexican call centers are said to like deportees for their English fluency. Deportees like the higher-than-average wages and unlikely community. (06/27/2025)
- Kansas City call center prepares for increased volume after LGBTQ+ line no longer an option - Starting July 17th, the dedicated line for LGBTQ+ individuals will no longer be an option and that means more calls to crisis hotline centers across Missouri. (06/27/2025)
- Middleburg Heights call center to pay $85K in racial discrimination settlement - CLEVELAND, Ohio— The company that owns a Middleburg Heights call center agreed to pay $85,000 to settle accusations that it fired a Black woman by falsely claiming she cursed during a call. (06/25/2025)
- The Impending AI Shift In The Global Call Center Industry - The global call center industry was valued at approximately $350 billion in 2024. Projections suggest that the impact of AI on this sector could reach $2 to $3 billion in 2025, which represents about 1% of the total market value. With all the hype around AI, this level of industry impact feels underwhelming. (06/25/2025)
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