2025 U.S. Industry Statistics & Market Forecast - Toy and Hobby Goods and Supplies Merchant Wholesalers

Published: October 2025

Industry Insights

Major trends affect the Toy and Hobby Goods and Supplies Merchant Wholesalers industry include:

1. Increased online competition from e-commerce platforms
2. Shift towards sustainable and eco-friendly products
3. Growth in demand for educational and STEM toys
4. Rising costs of raw materials and manufacturing
5. Fluctuations in international trade policies and tariffs
6. Technological integration and smart toys development
7. Increased consumer preference for locally sourced products
8. Impact of global economic conditions on discretionary spending
9. Evolving consumer preferences towards high-quality, durable products
10. Heightened focus on safety standards and regulations

Product & Services Breakdown

Research products and services in the Toy and Hobby Goods and Supplies Merchant Wholesalers industry generating sales. Note that products are broken into categories with different levels of classification.

Product Description	Number of Companies	Sales ($ millions)	Percent of Total Sales
Industry Total
Toys And Hobby Goods And Supplies
Video Game Players And Consoles, Including Dedicated Game Terminals And Hand-Held Electronic Games
Toys And Games, Including Children's Vehicles
Crafts And Craft Supplies
Other Hobby Goods And Supplies
Fireworks And Firecrackers
Video Games, Excluding Pc Game Software
Miscellaneous Durable Goods
Other Miscellaneous Durable Goods
Confectioneries, Including Candy, Nuts, Chips, And Popcorn
Miscellaneous Commodities

U.S. Geographic Distribution: Revenue Statistics by State

Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.

Income Statement (Average Financial Metrics)

Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.

	Industry Average	Percent of Sales (Industry Benchmark)
Total Revenue	Order at top of page
Operating Revenue
Cost of Goods Sold
Gross Profit
Operating Expenses
Pension, profit sharing plans, stock, annuity
Repairs
Rent paid on business property
Charitable Contributions
Depletion
Domestic production activities deduction
Advertising
Compensation of officers
Salaries and wages
Employee benefit programs
Taxes and Licenses
Bad Debts
Depreciation
Amortization
Other Operating Expenses
Total Operating Expenses
Operating Income
Non-Operating Income
EBIT (Earnings Before Interest and Taxes)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit Net Income

Source: AnythingResearch Analysis of U.S. federal statistics

Compensation & Salary Surveys for Employees

Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.

Title	Percent of Workforce	Bottom Quartile	Average (Median) Salary	Upper Quartile
Management Occupations	10%	Order at top of page
Chief Executives	0%
General and Operations Managers	5%
Business and Financial Operations Occupations	7%
Business Operations Specialists	5%
Sales and Related Occupations	23%
Sales Representatives, Wholesale and Manufacturing	16%
Sales Representatives, Wholesale and Manufacturing	16%
Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products	13%
Office and Administrative Support Occupations	16%
Installation, Maintenance, and Repair Occupations	11%
Production Occupations	6%
Transportation and Material Moving Occupations	20%
Motor Vehicle Operators	6%
Driver/Sales Workers and Truck Drivers	6%
Material Moving Workers	12%
Laborers and Material Movers	11%
Laborers and Freight, Stock, and Material Movers, Hand	6%

Source: Bureau of Labor Statistics

Toy and Hobby Goods and Supplies Merchant Wholesalers Competitor Landscape & Key Companies [PREMIUM]

The most influential companies in the Toy and Hobby Goods and Supplies Merchant Wholesalers industry and adjacent industries either have large market share or are developing new business models and methods that could disrupt the status quo. We look at leading and emerging companies in the Toy and Hobby Goods and Supplies Merchant Wholesalers industry and adjacent sectors:

Market Leaders: Direct Competitors Companies with the largest market share, focused in this industry	Market leaders: Diversified Competitors Largest companies that have diversified operations in this and other industries
Innovators: Direct Competitors Innovative, Emerging, and Disruptive Companies that may influence the future direction of the industry.	Innovators: Diversified Competitors Innovators and Disruptors in adjacent industries that may also affect the Toy and Hobby Goods and Supplies Merchant Wholesalers industry.

Latest Industry News

• Major crafts and hobby goods company files Chapter 11 bankruptcy - The crafts and hobby products company plans to sell certain business units as going concerns and liquidate others. (07/07/2025)
• Higher toy prices from Trump's tariffs have arrived - The price of toys, games and playground equipment increased 2.2% from April to May 2025, according to the U.S. Bureau of Labor Statistics, in the weeks after Trump began implementing his across-the-board tariffs. This represents a record price increase for toys and is significantly higher than the 0.1% total inflation rate. (07/01/2025)
• 17-year-old arrested in connection to a fight that escalated to a shooting - Hanover County Sheriff's Office still searching for an additional three persons of interest that fled the scene on Mechanicsville Turnpike. (06/26/2025)
• Toy train parts suppliers - One of the questions we receive quite regularly is where to find parts. Sooner or later, it’s likely you’ll need a part for your locomotive or rolling stock. It could be as simple as replacing traction tires or as complicated as a postwar rehab project. (05/27/2025)
• Toys and baby products facing price increases due to tariffs - LAS VEGAS, Nev. (FOX5) - The cost for toys and baby products is expected to increase due to ongoing tariffs imposed on Chinese imports. (05/22/2025)
• Toy store owners face rising costs, fewer options as tariffs on Chinese goods impact holiday preparations - Owners of Hobby Town in Tyler say more than half their inventory comes from China, and recent shipments are already increased by 10 to 20 percent. (05/21/2025)
• Are most toys and Christmas goods sold in the U.S. manufactured in China? Data supports that - Data supports Charles Blow’s statement that roughly 80% of all toys and 90% of Christmas goods sold in the U.S. are manufactured in China. (05/12/2025)
• What percentage of US toys and Christmas goods are imported from China? - Data shows that about 80 percent of all toys and 90 percent of Christmas goods sold in the US are manufactured ... but non-negligible – China likely supplies closer to 72 percent of toys ... (05/11/2025)
• What percentage of US toys and Christmas goods are imported from China? - Al Jazeera - Data shows 73 to 78 percent of toy imports and 85 to 90 percent of Christmas-related imports in 2024 came from China, supporting Blow’s point that the vast majority of these goods come from China. (05/11/2025)
• Stephen Merchant selling his huge Star Wars toys to raise money for a local school - MSN - Stephen Merchant’s Star Wars collection can be viewed on Auctioneum’s website from Sunday 4th May (International Star Wars day) and the auction ends on the 19th May. (05/02/2025)