AnythingResearch - Industry Analysis and Market Research Reports
Better Data, Better Decisions

2018 Market Analysis & Industry Outlook: Insurance

Overview: the U.S. Insurance Industry

This section provides answers to key questions about the industry:

  1. What is the total market size (industry revenue)?
  2. What is the industry outlook?
  3. Market Analysis: Is the market growing or declining, and how quickly?
  4. Are long-term forecasts positive or negative?
  5. What is the average company size in the industry?
  6. How many companies are in the industry?

Market Size & Industry Statistics

The total U.S. industry market size for Insurance: Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders. In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.

Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.

market size 2018
Charts and graphs can be copied to Microsoft Word and Powerpoint presentations.

Statistics 2012        2013        2014        2015        2016        2017
Market Size
(Total Sales/Revenue)

Order at top of page
Total Firms
Total Employees
Average Revenue Per Firm
Average Employees Per Firm
Statistics Source: U.S. Census, AnythingResearch Market Analysis

Market Forecast

Market forecasts show the long term industry outlook and future growth trends. The following five-year demand forecast projects both short-term and long-term trends.

market forecast

Forecast / Industry Outlook 2017 2018 2019 2020 2021 2022
Market Forecast ($ millions)
Projected Industry Growth Rate (%)
Source: AnythingResearch Economic Analysis

Product & Services Breakdown

Research products and services in the Insurance industry generating sales. Note that products are broken into categories with different levels of classification.

Product DescriptionNumber of Companies Sales ($ millions) Percent of Total Sales

Industry Total

Brokering And Dealing Services For Equities

Trading Debt Instruments On Own Account - Net Gains (Losses)

Trading Equities On Own Account - Net Gains (Losses)

Trading Other Securities And Commodity Contracts On Own Account - Net Gains (Losses)

Financial Planning And Investment Management Services

Underwriting Services For Life Insurance - Net Premiums Earned

Underwriting Services For Pensions And Annuities - Fees

Underwriting Services For Health And Accident Insurance - Net Premiums Earned

Underwriting Services For Surety Bonds And Related Products - Net Premiums Earned

Underwriting Services For Vehicle Property And Liability Insurance Policies - Net Premiums Earned

Underwriting Services For Property And Liability Insurance Policies, Except Vehicle - Net Premiums Earned

Underwriting Services For Product Liability Insurance Policies - Net Premiums Earned

Underwriting Services For Other General Liability Insurance Policies, Not Elsewhere Specified - Net Premiums Earned

Underwriting Services For Travelers' Insurance Policies - Net Premiums Earned

Underwriting Services For Title Insurance Policies - Net Premiums Earned

Underwriting Services For Other Direct Insurance Policies - Net Premiums Earned

Reinsurance Services For Life And Health Insurance And Annuities - Premiums Assumed

Reinsurance Services For Property And Casualty Insurance - Premiums Assumed

Reinsurance Services, Not Elsewhere Specified - Premiums Assumed

Insurance Brokerage And Agency Services - Commissions

Claims Adjustment Services

Consulting Services For Insurance

Insurance Support Services - Third Party Administration

Title Search, Title Reconveyance, And Title Abstract Service Fees

Other Services

U.S. Geographic Distribution: Revenue Statistics by State

Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.

U.S. map by state

Insurance Industry Price Trends

Rise and fall in market prices are affectedd by supply, demand, and the cost of goods/services sold. Higher demand or COGS will put upward price pressure on prices. Higher competition among Insurance companies will put a downward pressure on prices. The chart shows how prices are changing within the industry, month-to-month over the last three years.

example price index trendline

Income Statement (Average Financial Metrics)

Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.

Industry AveragePercent of Sales
(Industry Benchmark)
Total Revenue

Order at top of page
Operating Revenue
Cost of Goods Sold
Gross Profit

Operating Expenses
Pension, profit sharing plans, stock, annuity
Rent paid on business property
Charitable Contributions
Domestic production activities deduction
Compensation of officers
Salaries and wages
Employee benefit programs
Taxes and Licenses
Bad Debts
Other Operating Expenses
Total Operating Expenses
Operating Income
Non-Operating Income
EBIT (Earnings Before Interest and Taxes)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit
Source: AnythingResearch Analysis of U.S. federal statistics

Financial Ratio Analysis

Financial ratio information can be used to benchmark how a Insurance company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.

Profitability & Valuation RatiosIndustry Average
Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Insurance industry is performing.
Profit Margin
Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues.
Return on Equity (ROE)
Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings).
Return on Assets (ROA)
Return on Assets (ROA) is net income relative to total assets. The market research on Insurance measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets.

Liquidity RatiosIndustry Average
Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability.
Current Ratio
Measures a firm's ability to pay its debts over the next 12 months.
Quick Ratio (Acid Test)
Calculates liquid assets relative to liabilities, excluding inventories.

Efficiency Ratios - Key Performance IndicatorsIndustry Average
Measure how quickly products and services sell, and effectively collections policies are implemented.
Receivables Turnover Ratio
If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections.
Average Collection Period
Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover
Inventory Turnover
A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort.
Fixed-Asset Turnover
Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue.

Compensation & Salary Surveys for Employees

Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.

TitlePercent of WorkforceBottom Quartile Average (Median) SalaryUpper Quartile
Management Occupations 7%

Order at top of page
Chief Executives0%
General and Operations Managers2%
Business and Financial Operations Occupations 23%
Business Operations Specialists 16%
Claims Adjusters, Appraisers, Examiners, and Investigators 9%
Claims Adjusters, Examiners, and Investigators 9%
Financial Specialists 7%
Financial Analysts and Advisors 5%
Insurance Underwriters 5%
Computer and Mathematical Occupations 7%
Computer Occupations 6%
Sales and Related Occupations 19%
Sales Representatives, Services 17%
Insurance Sales Agents 17%
Insurance Sales Agents 17%
Office and Administrative Support Occupations 39%
Information and Record Clerks 14%
Customer Service Representatives 12%
Customer Service Representatives 12%
Secretaries and Administrative Assistants 6%
Secretaries and Administrative Assistants 6%
Secretaries and Administrative Assistants, Except Legal, Medical, and Executive 5%
Other Office and Administrative Support Workers 15%
Insurance Claims and Policy Processing Clerks 10%
Insurance Claims and Policy Processing Clerks 10%
Office Clerks, General 5%
Office Clerks, General 5%
Source: Bureau of Labor Statistics

Insurance Industry Market Share [PREMIUM]

Largest companies in the industry and related industries, with private company revenue estimates.

CompanyAddressRevenue Estimate

Innovation News

  • Nationwide Private Placement Variable Account - E trademarks "MORE THAN A BUSINESS" - Charitable services - 03/03/2018
  • Thrivent Financial For Lutherans trademarks "MAS QUE ASUNTOS DE DINERO" - Educational services - 03/03/2018
  • Zenith Insurance trademarks "CALAG" - Insurance services - 03/03/2018
  • Persante Health Care patents System And Method For A Semantically-driven Smart Data Cache - 03/01/2018
  • Allstate Indemnity patents Electrical Data Processing System For Determining A Navigation Route Based On The Location Of A Vehicle And Generating A Recommendation For A Vehicle Maneuver - 03/01/2018
  • Humana patents Beacon Based Check-in For Health Rewards Program - 02/22/2018
  • Cah Holdings raises $1 million in funding. - 01/29/2018
  • Pgim raises $450 million in funding. - 01/29/2018
  • Hippo Analytics raises $14 million in funding. - 01/22/2018

  • Top Innovators

    CompanyInnovation Score
    American International Group2005
    Hartford Financial Services Group946
    State Farm Mutual Automobile Insurance395

    Additional companies, details and innovation scoring in the full report.

    Latest Industry News

    • CVS To Keep Aetna In Hartford, Says City is 'Center of Excellence' for Insurance - CVS Health Corp., which is buying Aetna Inc. for $69 billion, said Friday it will keep the health insurer in Hartford, where it has been headquartered since 1853. The announcement, in an email from CVS spokesman David Palombi, ends months of speculation ... (01/13/2018)
    • Florida House targets stadiums, cameras, car insurance - A measure intended to keep professional sports teams from building or renovating stadiums on publicly owned land and a separate proposal to repeal Florida’s red-light camera law were among numerous bills set up Thursday for House votes. The House also ... (01/13/2018)
    • Maine-based health insurance coop sues federal government for second time - A Maine-based health insurance cooperative is suing the federal government over a decision to stop some reimbursements under the Affordable Care Act. Community Health Options, based in Lewiston, filed the lawsuit in federal court, seeking nearly $5.7 ... (01/13/2018)
    • A £90,000 bogus car insurance claim – and how the fraudsters were caught by their telematics box - Two fraudsters who attempted to claim £90,000 on a car insurance policy have been caught out by the insurer's telematics box, resulting in them paying £70,000 in legal costs. The two drivers claimed that their cars, a Hyandai and a BMW, had been ... (01/13/2018)
    • See what the IHS Markit Score report has to say about American National Insurance Co. - 1 day at current score. Downgraded from Positive on January 12th 2018 View full report here! Bearish sentiment Short interest | Positive Short interest is extremely low for ANAT with fewer than 1% of shares on loan. This could indicate that investors who ... (01/13/2018)
    • Why Working Moms Need Life Insurance - The workplace has changed radically for women over the past couple of decades, and these days not only are women enjoying rewarding careers in challenging and lucrative jobs but many are also one of the main income earners or even the main income earner in ... (01/13/2018)
    • Spokane woman loses insurance legal fight over definition of ‘automobile’ - A Spokane woman’s legal battle to force State Farm to help pay for her son’s injuries hit a dead end this week after appellate judges ruled that Washington’s definition of an “automobile accident” doesn’t apply to bus crashes. “It seems ... (01/13/2018)
    • You Wouldn't Think This Would Impact Your Car Insurance - GREENSBORO, NC -We're way past Christmas. We are into the New Year and yet we are still talking about the GRINCH! This time, the little green fella is stealing money from you! Turns out there's five surprising factors that may affect your insurance rates. (01/12/2018)
    • Northwestern DA’s office awarded $25K to crackdown on insurance fraud - NORTHAMPTON, Mass. (WWLP) – The Northwestern District Attorney’s office was awarded thousands of dollars to crackdown on insurance fraud. The Insurance Fraud Bureau gave the DA’s office a $25,000 grant to support efforts to identify and prosecute ... (01/12/2018)
    • How to deal with the flu when you don't have health insurance - The 2017-2018 flu season is looking like one of the worst in years. Forty-six states are reporting widespread flu activity, the Centers for Disease Control and Prevention said. From Oct. 1 through Dec. 30, 3,927 people were hospitalized due to the flu. (01/12/2018)

    Government Contracts

    In 2016, the federal government spent a total of $1,710,777,156 on Insurance. It has awarded 2,324 contracts to 249 companies, with an average value of $6,870,591 per company.   

    Top government vendors:

    CompanyFederal ContractsTotal Award Amount