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Personal Care Services Industry Analysis

Identify industry changes, evaluate the market size, market outlook, trends, key players, and growth opportunities.

Contents Standard Report Premium Report
Industry Overview & Outlook . .
- Market Size
(industry trends)
. .
- Market Forecast   .
- Products/Services Breakdown   .
- Revenue per State . .
$ Financial Metrics . .
$ Salary & Compensation Benchmarks . .
@ Key Companies   .
- Industry News & Innovators   .
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2018 Market Analysis & Industry Outlook: Personal Care Services

Overview: the U.S. Personal Care Services Industry

This section provides answers to key questions about the industry:

  1. What is the total market size (industry revenue)?
  2. What is the industry outlook?
  3. Market Analysis: Is the market growing or declining, and how quickly?
  4. Are long-term forecasts positive or negative?
  5. What is the average company size in the industry?
  6. How many companies are in the industry?

Market Size & Industry Statistics

The total U.S. industry market size for Personal Care Services: Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders. In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.

Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.

market size 2018
Charts and graphs can be copied to Microsoft Word and Powerpoint presentations.

Statistics 2012        2013        2014        2015        2016        2017
Market Size
(Total Sales/Revenue)

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Total Firms
Total Employees
Average Revenue Per Firm
Average Employees Per Firm
Statistics Source: U.S. Census, AnythingResearch Market Analysis

Market Forecast

Market forecasts show the long term industry outlook and future growth trends. The following five-year demand forecast projects both short-term and long-term trends.

market forecast

Forecast / Industry Outlook 2017 2018 2019 2020 2021 2022
Market Forecast ($ millions)
Projected Industry Growth Rate (%)
Source: AnythingResearch Economic Analysis

Product & Services Breakdown

Research products and services in the Personal Care Services industry generating sales. Note that products are broken into categories with different levels of classification.

Product DescriptionNumber of Companies Sales ($ millions) Percent of Total Sales

Industry Total

Hair Care Services

Permanent Hair Texture Modification

Hair Coloring And Tinting

Hair Cut And Styling Services

Other Hair Care Services

Nail Care Services

Manicure Services

Pedicure Services

Other Nail Care Services

Skin Care Services

Facial Services

Other Skin Care Services

Hair Removal Services

Hair Removal Services - Permanent

Hair Removal Services - Temporary

Massage Services

Massage Services - Therapeutic

Massage Services - Other

Tattoo And Body Modification Services

Tanning Services

Tattoo Services

Other Beauty And Personal Care Services

Weight Loss Services

Non-Medical Weight Loss Programs

Non-Medical Diet Management Services

Rental Of Non-Residential Space In Buildings Or Other Facilities

Rental Of Booths And Chairs In Beauty And Personal Care Establishments

Resale Of Merchandise

Resale Of Cosmetic Products

Resale Of Other Merchandise

All Other Receipts

U.S. Geographic Distribution: Revenue Statistics by State

Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.

U.S. map by state

Income Statement (Average Financial Metrics)

Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.

Industry AveragePercent of Sales
(Industry Benchmark)
Total Revenue

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Operating Revenue
Cost of Goods Sold
Gross Profit

Operating Expenses
Pension, profit sharing plans, stock, annuity
Rent paid on business property
Charitable Contributions
Domestic production activities deduction
Compensation of officers
Salaries and wages
Employee benefit programs
Taxes and Licenses
Bad Debts
Other Operating Expenses
Total Operating Expenses
Operating Income
Non-Operating Income
EBIT (Earnings Before Interest and Taxes)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit
Source: AnythingResearch Analysis of U.S. federal statistics

Financial Ratio Analysis

Financial ratio information can be used to benchmark how a Personal Care Services company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.

Profitability & Valuation RatiosIndustry Average
Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Personal Care Services industry is performing.
Profit Margin
Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues.
Return on Equity (ROE)
Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings).
Return on Assets (ROA)
Return on Assets (ROA) is net income relative to total assets. The market research on Personal Care Services measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets.

Liquidity RatiosIndustry Average
Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability.
Current Ratio
Measures a firm's ability to pay its debts over the next 12 months.
Quick Ratio (Acid Test)
Calculates liquid assets relative to liabilities, excluding inventories.

Efficiency Ratios - Key Performance IndicatorsIndustry Average
Measure how quickly products and services sell, and effectively collections policies are implemented.
Receivables Turnover Ratio
If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections.
Average Collection Period
Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover
Inventory Turnover
A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort.
Fixed-Asset Turnover
Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue.

Compensation & Salary Surveys for Employees

Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.

TitlePercent of WorkforceBottom Quartile Average (Median) SalaryUpper Quartile
Management Occupations 1%

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Chief Executives0%
General and Operations Managers1%
Healthcare Support Occupations 7%
Other Healthcare Support Occupations 7%
Massage Therapists 6%
Massage Therapists 6%
Personal Care and Service Occupations 73%
Personal Appearance Workers 69%
Barbers, Hairdressers, Hairstylists and Cosmetologists 50%
Hairdressers, Hairstylists, and Cosmetologists 48%
Miscellaneous Personal Appearance Workers 18%
Manicurists and Pedicurists 12%
Sales and Related Occupations 6%
Office and Administrative Support Occupations 11%
Information and Record Clerks 9%
Receptionists and Information Clerks 9%
Receptionists and Information Clerks 9%
Source: Bureau of Labor Statistics

Personal Care Services Industry Market Share [PREMIUM]

Largest companies in the industry and related industries, with private company revenue estimates.

CompanyAddressRevenue Estimate

Innovation News

  • Faces Enterprises Towson LTD T/A About Faces trademarks "ABOUT FACES" - Body lotion; body butter, body scrub, hand cream; lip balm (non-medicated); facial cleanser; skin toner; facial moisturizer; eye cream; make up remover; skin masks; facial masks; cleansing wipes - 02/10/2018
  • Professional Beauty Association trademarks "STYL THE PBA BEAUTY EXPERIENCE" - Organizing and promoting trade shows in the field of the professional beauty care industry and the salon and spa industry; providing a website featuring information on the professional beauty care industry and the salon and spa industry; providing information about business and regulatory issues of interest to the professional beauty care industry and the salon and spa industry via a website and social media platforms; trade association services - 02/10/2018
  • Charles Penzone trademarks "PENZONE" - Beauty salon services - 02/09/2018
  • Living Proof patents Hair Compositions And Methods Of Use Thereof - 01/04/2018
  • Premier Dental Products patents Bondable Microcapsules And Surface Functionalized Fillers - 10/19/2017
  • Ttri raises $4 million in funding. - 05/13/2016
  • Julep Beauty patents Stylus For Cosmetics, Nail Polish Applicator And Systems And Kits Based Thereon - 02/04/2016
  • Julep Beauty raises $10 million in funding. - 11/13/2015
  • Weight Watchers North America raises $4 million in funding. - 03/23/2015

  • Top Innovators

    CompanyInnovation Score
    Weight Watchers North America484
    Living Proof83
    Premier Dental Products75

    Additional companies, details and innovation scoring in the full report.

    Latest Industry News

    • Hack Exposed Personal Information of up to 30,000 Medicaid Patients - (TALLAHASSEE, Fla.) — Florida officials say hackers may have accessed the personal information and medical records of up to 30,000 Medicaid recipients two months ago. The state’s Agency for Health Care Administration said in a Friday evening news ... (01/06/2018)
    • Survey: Health care tops list of industries Americans trust with personal data - found that 69% of 2,012 Americans surveyed ranked health care as the industry they would most likely trust with their personal data, followed by the finance, hospitality, retail and government sectors. The survey also found that 43% of respondents reported ... (01/04/2018)
    • Why the US Spends More on Health Care Than Other Countries - Over the last three decades, health care spending as a percentage of the economy has grown much faster in the U.S. than in other industrialized countries. [[{"fid":"111123","view_mode":"inline","fields":{"format":"inline","alignment":"","field_file_image ... (01/03/2018)
    • Care Advantage buys Hampton-based personal care services firm - Chesterfield County-based Care Advantage, one of Virginia’s largest privately held home health care providers, announced Thursday that it has acquired Care Solutions of Tidewater. Terms of the deal, including the purchase price, were not disclosed. (12/14/2017)
    • Creekview Personal Care Services - How do I get my business listed? Our directory features more than 18 million business listings from across the entire US. However, if we're missing your business, just click the button below to request that it be added. (08/11/2017)
    • Celebrating National Nurses Week at Chestnut Knoll Personal Care, Memory Care, and At Home Services - Shawn Barndt, executive director of Chestnut Knoll Personal Care, Memory Care and At Home Services, expressed these sentiments after holding a recognition luncheon for their nurses past, present and future, in honor of National Nurses Week, which will be ... (05/04/2017)
    • Area senior services provider to shutter its personal care program - CJE SeniorLife will close its Personal Care Program later this month due to inadequate state funding and the financial crisis in Springfield, officials recently announced. "For eligible older adults, CJE provides personal care services at home through a ... (04/13/2017)
    • U.S. Rep. Daines seeks ACA delay to help personal care services - U.S. Rep. Steve Daines, R-Mont., announced new legislation Friday that would delay a mandate under the Affordable Care Act requiring large businesses to pay for employees’ health insurance by January 2015. The bill, called the Ensuring Medicaid and ... (07/18/2014)
    • Personal care services for Alzheimer’s and Dementia patients could be cut in January - CANDOR, N.C. --- The New Year will be bringing its challenges for the Sandy Ridge Memory Care Center in Candor. It's one of many that will lose funding for personal care services for patients that have Dementia or Alzheimer's. Sandy Ridge's Director Harold ... (12/27/2012)
    • NC personal care services for thousands may end - RALEIGH (AP) — Thousands of North Carolina residents mostly living in North Carolina adult care homes could lose Medicaid personal assistance services this spring as regulators comply with federal mandates to align service qualifications with people ... (03/14/2012)

    Government Contracts

    In 2016, the federal government spent a total of $794,774 on Personal Care Services. It has awarded 60 contracts to 23 companies, with an average value of $34,555 per company.   

    Top government vendors:

    CompanyFederal ContractsTotal Award Amount

    Growth Opportunities / Competitive Threats

    Companies in other industries may also sell similar products. Since there is an overlap in the customer base, there may be an opportunity for companies in Personal Care Services to sell additional products/services offered by these adjacent industries. Alternatively, these industries may identify further products in this industry to target. Products most at risk are those with the highest profit margins and lowest barriers to entry.

    The following industries are competing channels for sales of similar products/services.

    Hair Care Services
    Competing IndustrySales Relative to Personal Care ServicesOpportunity/Threat
    Hair, Nail & Skin Care Services Competing industry
    Beauty Salons Competing industry

    Sales from other industries of Hair Care Services are less than those from Personal Care Services. This may mean that other channels are a competitive risk of increasing their Hair Care Services sales, taking market share from this industry.
    Hair Care Services Product Sales Report

    Hair Care Services - Hair Cut Services
    Competing IndustrySales Relative to Personal Care ServicesOpportunity/Threat
    Hair, Nail & Skin Care Services Competing industry
    Beauty Salons Competing industry
    Barber Shops Competing industry

    Sales from other industries of Hair Care Services - Hair Cut Services are less than those from Personal Care Services. This may mean that other channels are a competitive risk of increasing their Hair Care Services - Hair Cut Services sales, taking market share from this industry.
    Hair Care Services - Hair Cut Services Product Sales Report

    Nail Care Services
    Nail Care Services Product Sales Report

    Nail Care Services - Manicure Services
    Nail Care Services - Manicure Services Product Sales Report

    Nail Care Services - Pedicure Services
    Nail Care Services - Pedicure Services Product Sales Report