Industry Data & Market Research

2023 U.S. Industry Statistics & Market Forecast - Promoters of Performing Arts & Sporting Events

Market Size & Industry Statistics

The total U.S. industry market size for Promoters of Performing Arts & Sporting Events: Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders. In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.

Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.

Promoters of Performing Arts & Sporting Events market size 2023
Charts and graphs can be copied to Microsoft Word and Powerpoint presentations.

Statistics 2017        2018        2019        2020        2021        2022
Market Size
(Total Sales/Revenue)

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Total Firms
Total Employees
Average Revenue Per Firm
Average Employees Per Firm
Average Revenue Per Employee
Statistics Source: U.S. Census, AnythingResearch Analysis of Federal Data

Market Forecast

Market forecasts show the long term industry outlook and future growth trends. The following extended five-year / six-year demand forecast projects both short-term and long-term trends.

Forecast / Industry Outlook 2023 2024 2025 2026 2027 2028
Market Forecast ($ millions)
Projected Industry Growth Rate (%)
Source: AnythingResearch Economic Analysis

Industry Insights

The Promoters of Performing Arts, Sports & Similar Events industry is constantly evolving due to various trends and changes in technology, preferences, and consumer behavior. One of the most significant trends shaping the industry currently is the increasing popularity of digital and streaming events. With the pandemic restricting in-person gatherings, promoters have had to pivot to virtual events to continue offering services to their clients and satisfy their audiences. Thus, digital and streaming events have emerged as a key driver of revenue for the industry.

Another significant trend affecting promoters in this industry is the growing demand for experiential events. Consumers are no longer satisfied with just attending events; they want immersive experiences that engage them and leave a lasting impression. This trend has led to more personalized, interactive, and engaging events that promote attendee participation.

The drive towards sustainability and environmental consciousness is also a significant trend affecting promoters in this industry. Consumers are increasingly demanding eco-friendly events, which has led to the use of sustainable materials and practices in event planning and execution. Furthermore, the trend towards using technology like virtual reality and augmented reality in events is gaining momentum as it offers immersive experiences while reducing environmental impact.

Finally, digital marketing and social media are indispensable tools for promoters in this industry, as they allow for targeted advertising, social media, and influencer marketing, and customer engagement, promoting event attendance. As such, it's essential to stay up to date with the latest trends and incorporate them into event planning and execution to remain competitive and innovative in this constantly evolving industry.

Product & Services Breakdown

Research products and services in the Promoters of Performing Arts & Sporting Events industry generating sales. Note that products are broken into categories with different levels of classification.

Product DescriptionNumber of Companies Sales ($ millions) Percent of Total Sales

Industry Total

Admissions To Live Performing Arts Performances

Admissions To - Theatrical Performances, Non-Musical

Admissions To - Musical Theater And Opera Performances

Admissions To - Popular Music Performances

Admissions To - Dance Performances, Musical And Non-Musical

Admissions To - Other Live Performing Arts Performances, Including Fairs And Festivals

Admissions To Live Sports Events

Contract Live Performing Arts Performances

Contract Live Sporting Events

Advertising Revenues

Advertising Space And Time In Print, Broadcast, And Other Media

Venue Naming Rights

Sponsorship Rights

Other Advertising Revenue

Representation Services

Sponsorship And Endorsement Contracts

Sporting Event Broadcast And Other Media Rights

Licensing Of Rights To Use Intellectual Property - Protected By Copyright

Sports And Performing Arts Event Management Services

Meals And Beverages, Prepared And Served Or Dispensed, For Immediate Consumption

Meals And Non-Alcoholicoholic Beverages

Alcoholic Beverages

Rental Of Non-Residential Space In Buildings Or Other Facilities

Rental Of Retail Space In Or At Sports Venues Or Other Entertainment Or Recreation Venues

Other Rental Of Non-Residential Space In Buildings Or Other Facilities

Resale Of Merchandise

All Other Receipts

All Other Operating Receipts

Contributions, Gifts, And Grants - Government

Contributions, Gifts, And Grants - Government - All Other Federal, State, County, And Municipal

Contributions, Gifts, And Grants - Private

Contributions, Gifts, And Grants - Private - Individuals

Contributions, Gifts, And Grants - Private - Foundations

Contributions, Gifts, And Grants - Private - Business And Industry

All Other Revenue

U.S. Geographic Distribution: Revenue Statistics by State

Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.

U.S. map by state

Income Statement (Average Financial Metrics)

Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.

Industry AveragePercent of Sales
(Industry Benchmark)
Total Revenue

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Operating Revenue
Cost of Goods Sold
Gross Profit

Operating Expenses
Pension, profit sharing plans, stock, annuity
Rent paid on business property
Charitable Contributions
Domestic production activities deduction
Compensation of officers
Salaries and wages
Employee benefit programs
Taxes and Licenses
Bad Debts
Other Operating Expenses
Total Operating Expenses
Operating Income
Non-Operating Income
EBIT (Earnings Before Interest and Taxes)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit
Net Income
Source: AnythingResearch Analysis of U.S. federal statistics

Financial Ratio Analysis

Financial ratio information can be used to benchmark how a Promoters of Performing Arts & Sporting Events company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.

Profitability & Valuation RatiosIndustry Average
Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Promoters of Performing Arts & Sporting Events industry is performing.
Profit Margin
Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues.
Return on Equity (ROE)
Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings).
Return on Assets (ROA)
Return on Assets (ROA) is net income relative to total assets. The market research on Promoters of Performing Arts & Sporting Events measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets.

Liquidity RatiosIndustry Average
Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability.
Current Ratio
Measures a firm's ability to pay its debts over the next 12 months.
Quick Ratio (Acid Test)
Calculates liquid assets relative to liabilities, excluding inventories.

Efficiency Ratios - Key Performance IndicatorsIndustry Average
Measure how quickly products and services sell, and effectively collections policies are implemented.
Receivables Turnover Ratio
If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections.
Average Collection Period
Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover
Inventory Turnover
A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort.
Fixed-Asset Turnover
Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue.

Compensation & Salary Surveys for Employees

Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.

TitlePercent of WorkforceBottom Quartile Average (Median) SalaryUpper Quartile
Management Occupations 12%

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Top Executives 6%
Chief Executives0%
General and Operations Managers 6%
General and Operations Managers6%
Business and Financial Operations Occupations 13%
Business Operations Specialists 11%
Arts, Design, Entertainment, Sports, and Media Occupations 13%
Entertainers and Performers, Sports and Related Workers 6%
Protective Service Occupations 6%
Other Protective Service Workers 5%
Security Guards and Gambling Surveillance Officers 5%
Security Guards 5%
Food Preparation and Serving Related Occupations 7%
Personal Care and Service Occupations 16%
Entertainment Attendants and Related Workers 14%
Ushers, Lobby Attendants, and Ticket Takers 11%
Ushers, Lobby Attendants, and Ticket Takers 11%
Office and Administrative Support Occupations 10%
Transportation and Material Moving Occupations 6%
Source: Bureau of Labor Statistics

Promoters of Performing Arts & Sporting Events Competitor Landscape & Key Companies [PREMIUM]

The most influential companies in the Promoters of Performing Arts & Sporting Events industry and adjacent industries either have large market share or are developing new business models and methods that could disrupt the status quo. We look at leading and emerging companies in the Promoters of Performing Arts & Sporting Events industry and adjacent sectors:

Market Leaders:
Direct Competitors

Companies with the largest market share, focused in this industry
Market leaders:
Diversified Competitors

Largest companies that have diversified operations in this and other industries
Direct Competitors

Innovative, Emerging, and Disruptive Companies that may influence the future direction of the industry.
Diversified Competitors

Innovators and Disruptors in adjacent industries that may also affect the Promoters of Performing Arts & Sporting Events industry.

Government Contracts

In 2022, the federal government spent a total of $9,191,603 on Promoters of Performing Arts & Sporting Events. It has awarded 84 contracts to 57 companies, with an average value of $161,256 per company.   

Most Recent Contracts Date Total Award Amount
4400 University Dr
Fairfax, VA
Jun 07, 2023$25,232