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Market Size (industry trends) | ![]() |
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Market Forecast (5-year projection) | ![]() |
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Products/Services Breakdown | ![]() |
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Revenue per State | ![]() |
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Financial Metrics | ![]() |
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Salary & Compensation Statistics | ![]() |
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Public Company Information | ![]() |
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Key Private Companies | ![]() |
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2023 U.S. Industry Statistics & Market Forecast - Promoters of Performing Arts & Sporting Events
Market Size & Industry Statistics
The total U.S. industry market size for Promoters of Performing Arts & Sporting Events:
Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders.
In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.
Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.

Statistics | 2017 2018 2019 2020 2021 2022 | |
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Market Size (Total Sales/Revenue) |
Order at top of page | |
Total Firms | ||
Total Employees | ||
Average Revenue Per Firm | ||
Average Employees Per Firm | ||
Average Revenue Per Employee |
Market Forecast
Market forecasts show the long term industry outlook and future growth trends. The following extended five-year / six-year demand forecast projects both short-term and long-term trends.
Forecast / Industry Outlook | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 |
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Market Forecast ($ millions) | ||||||
Projected Industry Growth Rate (%) |
Industry Insights
The Promoters of Performing Arts, Sports & Similar Events industry is constantly evolving due to various trends and changes in technology, preferences, and consumer behavior. One of the most significant trends shaping the industry currently is the increasing popularity of digital and streaming events. With the pandemic restricting in-person gatherings, promoters have had to pivot to virtual events to continue offering services to their clients and satisfy their audiences. Thus, digital and streaming events have emerged as a key driver of revenue for the industry.Another significant trend affecting promoters in this industry is the growing demand for experiential events. Consumers are no longer satisfied with just attending events; they want immersive experiences that engage them and leave a lasting impression. This trend has led to more personalized, interactive, and engaging events that promote attendee participation.
The drive towards sustainability and environmental consciousness is also a significant trend affecting promoters in this industry. Consumers are increasingly demanding eco-friendly events, which has led to the use of sustainable materials and practices in event planning and execution. Furthermore, the trend towards using technology like virtual reality and augmented reality in events is gaining momentum as it offers immersive experiences while reducing environmental impact.
Finally, digital marketing and social media are indispensable tools for promoters in this industry, as they allow for targeted advertising, social media, and influencer marketing, and customer engagement, promoting event attendance. As such, it's essential to stay up to date with the latest trends and incorporate them into event planning and execution to remain competitive and innovative in this constantly evolving industry.
Product & Services Breakdown
Research products and services in the Promoters of Performing Arts & Sporting Events industry generating sales. Note that products are broken into categories with different levels of classification.Product Description | Number of Companies | Sales ($ millions) | Percent of Total Sales |
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Industry Total |
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Admissions To Live Performing Arts Performances |
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Admissions To - Theatrical Performances, Non-Musical |
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Admissions To - Musical Theater And Opera Performances |
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Admissions To - Popular Music Performances |
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Admissions To - Dance Performances, Musical And Non-Musical |
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Admissions To - Other Live Performing Arts Performances, Including Fairs And Festivals |
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Admissions To Live Sports Events |
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Contract Live Performing Arts Performances |
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Contract Live Sporting Events |
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Advertising Revenues |
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Advertising Space And Time In Print, Broadcast, And Other Media |
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Venue Naming Rights |
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Sponsorship Rights |
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Other Advertising Revenue |
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Representation Services |
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Sponsorship And Endorsement Contracts |
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Sporting Event Broadcast And Other Media Rights |
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Licensing Of Rights To Use Intellectual Property - Protected By Copyright |
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Sports And Performing Arts Event Management Services |
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Meals And Beverages, Prepared And Served Or Dispensed, For Immediate Consumption |
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Meals And Non-Alcoholicoholic Beverages |
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Alcoholic Beverages |
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Rental Of Non-Residential Space In Buildings Or Other Facilities |
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Rental Of Retail Space In Or At Sports Venues Or Other Entertainment Or Recreation Venues |
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Other Rental Of Non-Residential Space In Buildings Or Other Facilities |
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Resale Of Merchandise |
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All Other Receipts |
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All Other Operating Receipts |
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Contributions, Gifts, And Grants - Government |
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Contributions, Gifts, And Grants - Government - All Other Federal, State, County, And Municipal |
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Contributions, Gifts, And Grants - Private |
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Contributions, Gifts, And Grants - Private - Individuals |
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Contributions, Gifts, And Grants - Private - Foundations |
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Contributions, Gifts, And Grants - Private - Business And Industry |
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All Other Revenue |
U.S. Geographic Distribution: Revenue Statistics by State
Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.
Income Statement (Average Financial Metrics)
Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.Industry Average | Percent of Sales (Industry Benchmark) | |
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Total Revenue | Order at top of page |
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Operating Revenue | ||
Cost of Goods Sold | ||
Gross Profit | ||
Operating Expenses | ||
Pension, profit sharing plans, stock, annuity | ||
Repairs | ||
Rent paid on business property | ||
Charitable Contributions | ||
Depletion | ||
Domestic production activities deduction | ||
Advertising | ||
Compensation of officers | ||
Salaries and wages | ||
Employee benefit programs | ||
Taxes and Licenses | ||
Bad Debts | ||
Depreciation | ||
Amortization | ||
Other Operating Expenses | ||
Total Operating Expenses | ||
Operating Income | ||
Non-Operating Income | ||
EBIT (Earnings Before Interest and Taxes) | ||
Interest Expense | ||
Earnings Before Taxes | ||
Income Tax | ||
Net Profit Net Income | ||
Financial Ratio Analysis
Financial ratio information can be used to benchmark how a Promoters of Performing Arts & Sporting Events company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.Profitability & Valuation Ratios | Industry Average |
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Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Promoters of Performing Arts & Sporting Events industry is performing. | |
Profit Margin Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues. |
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Return on Equity (ROE) Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings). |
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Return on Assets (ROA) Return on Assets (ROA) is net income relative to total assets. The market research on Promoters of Performing Arts & Sporting Events measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets. |
Liquidity Ratios | Industry Average |
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Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability. | |
Current Ratio Measures a firm's ability to pay its debts over the next 12 months. |
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Quick Ratio (Acid Test) Calculates liquid assets relative to liabilities, excluding inventories. |
Efficiency Ratios - Key Performance Indicators | Industry Average |
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Measure how quickly products and services sell, and effectively collections policies are implemented. | |
Receivables Turnover Ratio If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections. |
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Average Collection Period Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover |
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Inventory Turnover A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort. |
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Fixed-Asset Turnover Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue. |
Compensation & Salary Surveys for Employees
Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.Title | Percent of Workforce | Bottom Quartile | Average (Median) Salary | Upper Quartile |
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Management Occupations | 12% | Order at top of page |
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Top Executives | 6% | |||
Chief Executives | 0% | |||
General and Operations Managers | 6% | |||
General and Operations Managers | 6% | |||
Business and Financial Operations Occupations | 13% | |||
Business Operations Specialists | 11% | |||
Arts, Design, Entertainment, Sports, and Media Occupations | 13% | |||
Entertainers and Performers, Sports and Related Workers | 6% | |||
Protective Service Occupations | 6% | |||
Other Protective Service Workers | 5% | |||
Security Guards and Gambling Surveillance Officers | 5% | |||
Security Guards | 5% | |||
Food Preparation and Serving Related Occupations | 7% | |||
Personal Care and Service Occupations | 16% | |||
Entertainment Attendants and Related Workers | 14% | |||
Ushers, Lobby Attendants, and Ticket Takers | 11% | |||
Ushers, Lobby Attendants, and Ticket Takers | 11% | |||
Office and Administrative Support Occupations | 10% | |||
Transportation and Material Moving Occupations | 6% |
Promoters of Performing Arts & Sporting Events Competitor Landscape & Key Companies [PREMIUM]
The most influential companies in the Promoters of Performing Arts & Sporting Events industry and adjacent industries either have large market share or are developing new business models and methods that could disrupt the status quo. We look at leading and emerging companies in the Promoters of Performing Arts & Sporting Events industry and adjacent sectors:Market Leaders: Direct Competitors Companies with the largest market share, focused in this industry |
Market leaders: Diversified Competitors Largest companies that have diversified operations in this and other industries |
Innovators: Direct Competitors Innovative, Emerging, and Disruptive Companies that may influence the future direction of the industry. |
Innovators: Diversified Competitors Innovators and Disruptors in adjacent industries that may also affect the Promoters of Performing Arts & Sporting Events industry. |
Government Contracts
In 2022, the federal government spent a total of $9,191,603 on Promoters of Performing Arts & Sporting Events. It has awarded 84 contracts to 57 companies, with an average value of $161,256 per company.Most Recent Contracts | Date | Total Award Amount |
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GEORGE MASON UNIVERSITY 4400 University Dr Fairfax, VA | Jun 07, 2023 | $25,232 |

