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2025 U.S. Industry Statistics & Market Forecast - Spectator Sports
Market Size & Industry Statistics
The total U.S. industry market size for Spectator Sports:
Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders.
In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.
Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.

Statistics | 2020 2021 2022 2023 2024 | |
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Market Size (Total Sales/Revenue) |
Order at top of page | |
Total Firms | ||
Total Employees | ||
Average Revenue Per Firm | ||
Average Employees Per Firm | ||
Average Revenue Per Employee |
Market Forecast
Market forecasts show the long term industry outlook and future growth trends. The following extended five-year forecast projects both short-term and long-term trends.

Forecast / Industry Outlook | 2025 | 2026 | 2027 | 2028 | 2029 |
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Market Forecast ($ millions) | |||||
Projected Industry Growth Rate (%) |
Industry Insights
Major trends affect the Spectator Sports industry include:- Rising popularity of e-sports and gaming
- Enhanced fan engagement through social media and interactive platforms
- Increased focus on women's sports
- Adoption of virtual and augmented reality
- Focus on health and safety protocols post-COVID-19
- Shift towards sustainable practices and green stadiums
- Integration of advanced data analytics for performance tracking and fan experience optimization
- Growing emphasis on mental health
- Expansion of sports betting
- Demand for exclusive and immersive live experiences
- Globalization and international market expansion
Product & Services Breakdown
Research products and services in the Spectator Sports industry generating sales. Note that products are broken into categories with different levels of classification.Product Description | Number of Companies | Sales ($ millions) | Percent of Total Sales |
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Industry Total |
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Admissions To Live Sports Events |
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Contract Live Sporting Events |
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Gambling Machines |
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Pari-Mutuel Sports Gambling |
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Pari-Mutuel Sports Gambling, On The Event Premises |
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Pari-Mutuel Sports Gambling, Away From The Event Premises |
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Advertising Revenues |
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Advertising Space And Time In Print, Broadcast, And Other Media |
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Leased Display Advertising Media Space |
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Venue Naming Rights |
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Sponsorship Rights |
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Endorsement Services |
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Other Advertising Revenue |
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Race Animal Training |
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Sporting Event Broadcast And Other Media Rights |
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Sporting Event - Broadcast Rights |
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Sporting Event - Other Media Rights |
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Licensing Of Rights To Use Intellectual Property - Protected By Trademark |
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Licensing Of Rights To Use Intellectual Property - Protected By Copyright |
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Sports And Performing Arts Event Management Services |
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Parking Services |
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Meals And Beverages, Prepared And Served Or Dispensed, For Immediate Consumption |
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Meals And Non-Alcoholicoholic Beverages |
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Alcoholic Beverages |
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Rental Or Lease Of Goods And/Or Equipment |
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Rental Of Non-Residential Space In Buildings Or Other Facilities |
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Resale Of Merchandise |
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All Other Receipts |
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All Other Operating Receipts |
U.S. Geographic Distribution: Revenue Statistics by State
Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.
Income Statement (Average Financial Metrics)
Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.Industry Average | Percent of Sales (Industry Benchmark) |
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Total Revenue | Order at top of page |
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Operating Revenue | ||
Cost of Goods Sold | ||
Gross Profit | ||
Operating Expenses | ||
Pension, profit sharing plans, stock, annuity | ||
Repairs | ||
Rent paid on business property | ||
Charitable Contributions | ||
Depletion | ||
Domestic production activities deduction | ||
Advertising | ||
Compensation of officers | ||
Salaries and wages | ||
Employee benefit programs | ||
Taxes and Licenses | ||
Bad Debts | ||
Depreciation | ||
Amortization | ||
Other Operating Expenses | ||
Total Operating Expenses | ||
Operating Income | ||
Non-Operating Income | ||
EBIT (Earnings Before Interest and Taxes) | ||
Interest Expense | ||
Earnings Before Taxes | ||
Income Tax | ||
Net Profit Net Income | ||
Financial Ratio Analysis
Financial ratio information can be used to benchmark how a Spectator Sports company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.Profitability & Valuation Ratios | Industry Average |
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Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Spectator Sports industry is performing. | |
Profit Margin Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues. |
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Return on Equity (ROE) Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings). |
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Return on Assets (ROA) Return on Assets (ROA) is net income relative to total assets. The market research on Spectator Sports measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets. |
Liquidity Ratios | Industry Average |
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Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability. | |
Current Ratio Measures a firm's ability to pay its debts over the next 12 months. |
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Quick Ratio (Acid Test) Calculates liquid assets relative to liabilities, excluding inventories. |
Efficiency Ratios - Key Performance Indicators | Industry Average |
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Measure how quickly products and services sell, and effectively collections policies are implemented. | |
Receivables Turnover Ratio If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections. |
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Average Collection Period Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover |
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Inventory Turnover A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort. |
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Fixed-Asset Turnover Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue. |
Compensation & Salary Surveys for Employees
Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.Title | Percent of Workforce | Bottom Quartile | Average (Median) Salary | Upper Quartile |
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Management Occupations | 9% | Order at top of page |
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Chief Executives | 0% | |||
General and Operations Managers | 4% | |||
Business and Financial Operations Occupations | 6% | |||
Business Operations Specialists | 5% | |||
Arts, Design, Entertainment, Sports, and Media Occupations | 24% | |||
Entertainers and Performers, Sports and Related Workers | 19% | |||
Athletes, Coaches, Umpires, and Related Workers | 18% | |||
Athletes and Sports Competitors | 7% | |||
Coaches and Scouts | 10% | |||
Personal Care and Service Occupations | 22% | |||
Animal Care and Service Workers | 7% | |||
Animal Caretakers | 5% | |||
Animal Caretakers | 5% | |||
Entertainment Attendants and Related Workers | 13% | |||
Miscellaneous Entertainment Attendants and Related Workers | 7% | |||
Amusement and Recreation Attendants | 6% | |||
Sales and Related Occupations | 8% | |||
Office and Administrative Support Occupations | 8% |
Spectator Sports Competitor Landscape & Key Companies [PREMIUM]
The most influential companies in the Spectator Sports industry and adjacent industries either have large market share or are developing new business models and methods that could disrupt the status quo. We look at leading and emerging companies in the Spectator Sports industry and adjacent sectors:Market Leaders: Direct Competitors Companies with the largest market share, focused in this industry |
Market leaders: Diversified Competitors Largest companies that have diversified operations in this and other industries |
Innovators: Direct Competitors Innovative, Emerging, and Disruptive Companies that may influence the future direction of the industry. |
Innovators: Diversified Competitors Innovators and Disruptors in adjacent industries that may also affect the Spectator Sports industry. |
Latest Industry News
- Sports Illustrated Swimsuit Issue Model Had Wardrobe Mishap at Wimbledon - The prestigious Wimbledon tennis tournament is underway in England, and even spectators are following the decades-long traditions at the All England Lawn and Tennis Club. One Sports Illustrated swimsuit model posted on social media about her experience at the event, (07/06/2025)
- I look at spectators as my partners on the track: Neeraj Chopra - Over the years, Neeraj has become synonymous with calm excellence. But even for someone who has stood tall on the biggest stages in world sport, there’s something uniquely energising about performing in front of his own. (07/05/2025)
- ‘It’s a wonderful spectator sport’: Ontario residents can get doused by the waves at this Niagara attraction - Whirlpool Jet Boat Tours offers an adrenalin rush aboard an open-top jet boat, where tourists can immerse themselves in the whitewater rapids of the Niagara River. (07/02/2025)
- Yulia Putintseva: Wimbledon organisers respond to security concerns following incident with spectator - Yulia Putintseva refused to continue playing until a spectator was ejected during her first-round clash against Amanda Anisimova; organisers confirmed the matter was dealt with by security; follow Wim (07/01/2025)
- ‘Maybe he has a knife’: Yulia Putintseva asks for ‘crazy’ Wimbledon spectator to be ejected over safety fears - World No. 33 Yulia Putintseva asked the umpire to eject a spectator from her first-round match at Wimbledon over safety concerns, calling the fan “dangerous” and “crazy.” (07/01/2025)
- Yulia Putintseva asks for ‘crazy’ Wimbledon spectator to be ejected over safety fears | CNN - World No. 33 Yulia Putintseva asked the umpire to eject a spectator from her first-round match at Wimbledon over safety concerns, calling the fan “dangerous” and “crazy.” (07/01/2025)
- Putintseva asks for spectator be removed at Wimbledon - Kazakhstan's Yulia Putintseva asked for a spectator to be removed after expressing concerns about their behaviour during her first-round match at Wimbledon on Monday. (06/30/2025)
- Putintseva asks umpire to eject spectator over safety fear - World number 33 Yulia Putintseva raises security concerns about a spectator during her first-round match at Wimbledon, asking for them to be ejected. (06/30/2025)
- Wimbledon spectator falls ill on Centre Court with Carlos Alcaraz match paused - On the hottest opening day in Wimbledon history, Alcaraz was 3-0 up in the fifth set against Fabio Fognini when the match was paused for a medical incident in the stands (06/30/2025)
- Woman hospitalized after getting injured trying defend her disabled mother at kids’ rugby match: Sparks debate on violence in Youth Sports - A 20-year-old woman was hospitalized after being assaulted while defending her wheelchair-bound mother at a children's rugby match, highlighting rising concerns of violence in youth sports. Authorities are investigating the incident amid growing public outrage over spectator misconduct. (06/26/2025)

