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2018 Market Analysis & Industry Outlook: General Merchandise Stores

Overview: the U.S. General Merchandise Stores Industry

This section provides answers to key questions about the industry:

  1. What is the total market size (industry revenue)?
  2. What is the industry outlook?
  3. Market Analysis: Is the market growing or declining, and how quickly?
  4. Are long-term forecasts positive or negative?
  5. What is the average company size in the industry?
  6. How many companies are in the industry?

Market Size & Industry Statistics

The total U.S. industry market size for General Merchandise Stores: Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders. In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.

Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.

market size 2018
Charts and graphs can be copied to Microsoft Word and Powerpoint presentations.

Statistics 2012        2013        2014        2015        2016        2017
Market Size
(Total Sales/Revenue)

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Total Firms
Total Employees
Average Revenue Per Firm
Average Employees Per Firm
Statistics Source: U.S. Census, AnythingResearch Market Analysis

Market Forecast

Market forecasts show the long term industry outlook and future growth trends. The following five-year demand forecast projects both short-term and long-term trends.

market forecast

Forecast / Industry Outlook 2017 2018 2019 2020 2021 2022
Market Forecast ($ millions)
Projected Industry Growth Rate (%)
Source: AnythingResearch Economic Analysis

Product & Services Breakdown

Research products and services in the General Merchandise Stores industry generating sales. Note that products are broken into categories with different levels of classification.

Product DescriptionNumber of Companies Sales ($ millions) Percent of Total Sales

Industry Total

Groceries & Other Food Items For Human Consumption Off The Premises

Packaged Liquor, Wine, & Beer

Cigars, Cigarettes, Tobacco, & Smokers' Accessories, Excluding Sales From Vending Machines Operated By Others

Drugs, Health Aids, Beauty Aids, Including Cosmetics

Household Soaps, Detergents, Cleaners, & Cleaning Supplies

Paper & Related Products, Including Paper Towels, Toilet Tissue, Wraps, Bags, Foils.

Men's Wear, Including Accessories

Women's, Juniors', & Misses' Wear, Including Accessories

Children's Wear, Including Boys', Girls', & Infants' & Toddlers' Clothing & Accessories

Costumes & Unisex Clothing

Footwear, Including Accessories

Sewing, Knitting, Needlework Goods, Including Fabrics, Patterns, Sewing Supplies, Notions, Yarns, Laces, Trimmings, Needlework Kits,

Curtains, Draperies, Blinds, Slipcovers, Bed & Table Coverings

Major Household Appliances

Small Household Appliances & Personal Care Appliances

TV, DVD/Blu-Ray Players & Recorders, Camcorders, Portable Video Players, E-Book Readers, DVDs, Blu-Ray Discs.

Audio Equipment, Musical Instruments (New & Used), Radios, Audio Electronic Components, CDs, Records, Tapes, Audio Books, Sheet

Furniture, Sleep Equipment & Outdoor/Patio Furniture

Flooring & Floor Coverings

New & Used Computer Hardware, Software, & Supplies, Including Computer Game Software & Tablet Computers

Kitchenware & Home Furnishings

Jewelry, Including Watches, Watch Attachments, Novelty Jewelry, Estate/Antique Jewelry.

Books, Including E-Books

Photographic Equipment & Supplies

Toys, Hobby Goods, & Games

Optical Goods, Including Eyeglasses, Contact Lenses, Sunglasses.

Sporting Goods & Recreational Equipment

Boats & Other Sport Vehicles, Parts & Accessories

Hardware, Tools, & Plumbing & Electrical Supplies

Lawn, Garden, & Farm Equipment & Supplies

Paint & Sundries

Automotive Fuels

Automotive Lubricants, Including Oil, Greases.

Automotive Tires, Tubes, Batteries, Audio Equipment, Parts, Access

Household Fuels, Including Oil, Lp Gas, Wood, Coal

Pets, Pet Foods, & Pet Supplies

Baby Goods Not Elsewhere Classified, Including Bottles, Monitors, Carriers, Swings.

All Other Merchandise

Meals, Unpackaged Snacks, Sandwiches, Unpackaged Ice Cream & Yogurt, Bakery Items, Other Food Items & Nonalcoholic Beverages Prepared

Meals, Snacks, & Beverages Prepared For Catered Events

All Other Merchandise, Excluding Lottery Ticket Sales/Commissions

All Nonmerchandise Receipts

U.S. Geographic Distribution: Revenue Statistics by State

Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.

U.S. map by state

General Merchandise Stores Industry Price Trends

Rise and fall in market prices are affectedd by supply, demand, and the cost of goods/services sold. Higher demand or COGS will put upward price pressure on prices. Higher competition among General Merchandise Stores companies will put a downward pressure on prices. The chart shows how prices are changing within the industry, month-to-month over the last three years.

example price index trendline

Income Statement (Average Financial Metrics)

Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.

Industry AveragePercent of Sales
(Industry Benchmark)
Total Revenue

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Operating Revenue
Cost of Goods Sold
Gross Profit

Operating Expenses
Pension, profit sharing plans, stock, annuity
Rent paid on business property
Charitable Contributions
Domestic production activities deduction
Compensation of officers
Salaries and wages
Employee benefit programs
Taxes and Licenses
Bad Debts
Other Operating Expenses
Total Operating Expenses
Operating Income
Non-Operating Income
EBIT (Earnings Before Interest and Taxes)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit
Source: AnythingResearch Analysis of U.S. federal statistics

Financial Ratio Analysis

Financial ratio information can be used to benchmark how a General Merchandise Stores company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.

Profitability & Valuation RatiosIndustry Average
Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the General Merchandise Stores industry is performing.
Profit Margin
Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues.
Return on Equity (ROE)
Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings).
Return on Assets (ROA)
Return on Assets (ROA) is net income relative to total assets. The market research on General Merchandise Stores measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets.

Liquidity RatiosIndustry Average
Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability.
Current Ratio
Measures a firm's ability to pay its debts over the next 12 months.
Quick Ratio (Acid Test)
Calculates liquid assets relative to liabilities, excluding inventories.

Efficiency Ratios - Key Performance IndicatorsIndustry Average
Measure how quickly products and services sell, and effectively collections policies are implemented.
Receivables Turnover Ratio
If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections.
Average Collection Period
Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover
Inventory Turnover
A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort.
Fixed-Asset Turnover
Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue.

Compensation & Salary Surveys for Employees

Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.

TitlePercent of WorkforceBottom Quartile Average (Median) SalaryUpper Quartile
Management Occupations 1%

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Chief Executives%
General and Operations Managers1%
Sales and Related Occupations 58%
Supervisors of Sales Workers 7%
First-Line Supervisors of Sales Workers 7%
First-Line Supervisors of Retail Sales Workers 7%
Retail Sales Workers 50%
Cashiers 20%
Cashiers 20%
Retail Salespersons 30%
Retail Salespersons 30%
Office and Administrative Support Occupations 23%
Material Recording, Scheduling, Dispatching, and Distributing Workers 17%
Stock Clerks and Order Fillers 16%
Stock Clerks and Order Fillers 16%
Transportation and Material Moving Occupations 5%
Material Moving Workers 6%
Laborers and Material Movers, Hand 6%
Laborers and Freight, Stock, and Material Movers, Hand 6%
Source: Bureau of Labor Statistics

General Merchandise Stores Industry Market Share [PREMIUM]

Largest companies in the industry and related industries, with private company revenue estimates.

CompanyAddressRevenue Estimate

Innovation News

  • Pet Food Express trademarks "WEST PORTAL PET PRODUCTS" - pet shampoo - 02/10/2018
  • National Trade Supply trademarks "AIRX FILTERS BREATHE EASY." - Air filters for heating and cooling registers; Filters for air conditioning - 02/10/2018
  • Dolgencorp of Texas trademarks "STUDIO SELECTION" - Bath foam; body wash; facial scrubs; hair conditioner; hair shampoo; makeup remover - 02/09/2018
  • Walmart Stores patents Apparatus And Method For Providing Unmanned Delivery Vehicles With Expressions - 01/04/2018
  • 99 Cents Only Stores raises $148 million in funding. - 12/14/2017
  • Agilis Biotherapeutics raises $5 million in funding. - 02/24/2017
  • Govx raises $10 million in funding. - 10/26/2016

  • Top Innovators

    CompanyInnovation Score
    Walmart Stores3214
    Jcm American54

    Additional companies, details and innovation scoring in the full report.

    Latest Industry News

    • Beijing 2022 open first batch of official merchandise stores - Beijing 2022 have officially opened seven stores in the Chinese capital city to sell merchandise for the Winter Olympics ... as well as attending the IOC Session in Lima and three ANOC General Assemblies. (01/10/2018)
    • General merchandise warning overshadows Sainsbury's Christmas sales beat - Coupe said Sainsbury’s still won market share in general merchandise and clothing despite the “challenging ... Total grocery sales grew 2.3 percent with groceries online and convenience store sales up 8.2 percent and 7.3 percent respectively. (01/10/2018)
    • 'Extreme Value' Discounter Grocery Outlet Plans 25-Store Expansion - Grocery Outlet buys excess inventory (discounted, overstock, closeout) from reputable, national consumer package goods companies (Kellogg’s, General ... all of the merchandise and consign it to your Grocery Outlet Bargain Market store. (01/10/2018)
    • Robbers take over P800T cash from a store in Barili - CEBU, Philippines — Over P800,000 worth of cash was carted away by unidentified robbers from a general merchandise store in Barangay Poblacion, Barili town on Friday morning. Initial investigation conducted by Barili police revealed that around 9 a.m. on ... (01/08/2018)
    • Culpeper flashback: Recalling the store war in Estes - Estes Store, built in 1934, was for more than half a century much more than just a general merchandise business. It was a gathering spot where men and women—from both Rappahannock and Culpeper counties—came on a daily and more often nightly basis to ... (01/07/2018)
    • Jobs are everywhere--except at stores - The sector lost a total of 66,500 jobs in 2017. General merchandise stores, the segment that includes department stores, were hit the hardest, losing 90,300 jobs, according to the Friday's December jobs report from the Labor Department. Clothing stores cut ... (01/06/2018)
    • Walgreens Focuses on Pharmacy Sales as Store Count Rises - Continue Reading Below Comparable-store sales at Walgreens's U.S. retail pharmacies rose 4.7% from a year ago, as pharmacy sales grew 7.4%. Comparable-retail sales, which includes general merchandise and personal-care items, fell 0.9%. Regulators recently ... (01/04/2018)
    • Police seek apologetic Dollar General robber - SAN ANTONIO - Police are looking for a man who robbed a Dollar General back in October. On October 31, the man seen in surveillance pictures walked into the store at 3350 Southwest ... enough money to pay for the merchandise. He then told the clerk to ... (01/03/2018)
    • Dollar General opens store in Hammond - “Dollar General is committed to delivering a pleasant shopping experience that includes a convenient location, a wide assortment of merchandise and great prices on quality products,” Dan Nieser, senior vice president of real estate and store ... (01/03/2018)

    Government Contracts

    In 2016, the federal government spent a total of $13,833,879 on General Merchandise Stores. It has awarded 410 contracts to 77 companies, with an average value of $179,661 per company.   

    Top government vendors:

    CompanyFederal ContractsTotal Award Amount

    Growth Opportunities / Competitive Threats

    Companies in other industries may also sell similar products. Since there is an overlap in the customer base, there may be an opportunity for companies in General Merchandise Stores to sell additional products/services offered by these adjacent industries. Alternatively, these industries may identify further products in this industry to target. Products most at risk are those with the highest profit margins and lowest barriers to entry.

    The following industries are competing channels for sales of similar products/services.

    Drugs, Health Aids, Beauty Aids, Including Cosmetics
    Competing IndustrySales Relative to General Merchandise StoresOpportunity/Threat
    Pharmacies & Drug Stores
    Mail-Order Houses Competing industry
    Supermarkets & Grocery Stores Competing industry
    Warehouse Clubs, Supercenters & Big Box Retail Competing industry
    Discount Department Stores Competing industry

    Sales from other industries of Drugs, Health Aids, Beauty Aids, Including Cosmetics are less than those from General Merchandise Stores. This may mean that other channels are a competitive risk of increasing their Drugs, Health Aids, Beauty Aids, Including Cosmetics sales, taking market share from this industry.
    Drugs, Health Aids, Beauty Aids, Including Cosmetics Product Sales Report

    Children's Wear, Including Boys', Girls', Infants' & Toddlers'
    Competing IndustrySales Relative to General Merchandise StoresOpportunity/Threat
    Warehouse Clubs, Supercenters & Big Box Retail Competing industry
    Discount Department Stores Competing industry
    Children's & Infants' Clothing Stores Competing industry
    Family Clothing Stores Competing industry

    Sales from other industries of Children's Wear, Including Boys', Girls', Infants' & Toddlers' are less than those from General Merchandise Stores. This may mean that other channels are a competitive risk of increasing their Children's Wear, Including Boys', Girls', Infants' & Toddlers' sales, taking market share from this industry.
    Children's Wear, Including Boys', Girls', Infants' & Toddlers' Product Sales Report

    Women's, Juniors', And Misses' Wear, Including Accessories
    Women's, Juniors', And Misses' Wear, Including Accessories Product Sales Report

    Toys, Hobby Goods, & Games
    Toys, Hobby Goods, & Games Product Sales Report

    Men's Wear, Including Accessories
    Men's Wear, Including Accessories Product Sales Report

    Paper & Related Prod, Including Paper Towels, Toilet Tissue, Wraps
    Paper & Related Prod, Including Paper Towels, Toilet Tissue, Wraps Product Sales Report

    TV, Video Recorders, Video Cameras, Video Tapes, DVDs
    TV, Video Recorders, Video Cameras, Video Tapes, DVDs Product Sales Report

    Kitchenware & Home Furnishings
    Kitchenware & Home Furnishings Product Sales Report

    Soaps, Detergents, & Household Cleaners
    Soaps, Detergents, & Household Cleaners Product Sales Report

    Automotive Fuels
    Automotive Fuels Product Sales Report