Industry Data & Market Research

Strategic Planning with the Blue Ocean Strategy Framework

Blue Ocean Strategy is a technique that enables better strategic planning in business.

Rather than trying to compete for customers within an existing market, a Blue Ocean Strategy advocates developing uncontested market space that makes the competition irrelevant.

In blue oceans, demand is created rather than fought for. Growth can be achieved rapidly with high profit margins.

Strategic Planning Blue Ocean Business Strategy

Other Strategic Planning Frameworks

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