Industry Data & Market Research

Strategic Planning with the Choice Model for Decision-Making Behavior Framework

Choice Model for Decision-Making Behavior is a technique that enables better strategic planning in business.

Choice models can predict how individuals will react in a particular situation. Choice modeling is one of the most accurate methods available to gauge consumer response to a product or service offer.

The analysis consists of three stages:
  • Designing the experiment
  • Collecting data (i.e., through survey questions)
  • Statistical analysis

Other Strategic Planning Frameworks

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