Industry Data & Market Research

Strategic Planning with the Technology Adoption Curve Framework

Technology Adoption Curve is a technique that enables better strategic planning in business.

The technology adoption lifecycle model describes the adoption or acceptance of a new product or innovation, according to the demographic and psychological characteristics of defined adopter groups. The process of adoption over time is typically illustrated as a classical normal distribution or bell curve. The model indicates that the first group of people to use a new product is called Innovators, followed by Early Adopters. Next come the early and late majority, and the last group to eventually adopt a product are called laggards.

Strategic Planning Technology Adoption Curve

  • Innovators tend to be more educated and prosperous, with a greater tolerance for risk
  • Early adopters are younger, educated, and active in the community
  • Early majority are more conservative, but open to new ideas and influential within the community
  • Late majority may be older, less educated, conservative, and less socially active
  • Laggards are highly conservative, oldest and least educated. They often are less prosperous and more risk averse

The technology adoption curve is generalizable to any new product or market.

Other Strategic Planning Frameworks

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