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Market Size (industry trends) | ![]() |
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Market Forecast (5-year projection) | ![]() |
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Products/Services Breakdown | ![]() |
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Revenue per State | ![]() |
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Financial Metrics | ![]() |
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Salary & Compensation Statistics | ![]() |
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Public Company Information | ![]() |
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Key Private Companies | ![]() |
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Government Vendors | ![]() |
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2023 U.S. Industry Statistics & Market Forecast - Publishing Industries
Market Size & Industry Statistics
The total U.S. industry market size for Publishing Industries:
Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders.
In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.
Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.

Statistics | 2017 2018 2019 2020 2021 2022 | |
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Market Size (Total Sales/Revenue) |
Order at top of page | |
Total Firms | ||
Total Employees | ||
Average Revenue Per Firm | ||
Average Employees Per Firm | ||
Average Revenue Per Employee |
Market Forecast
Market forecasts show the long term industry outlook and future growth trends. The following extended five-year / six-year demand forecast projects both short-term and long-term trends.
Forecast / Industry Outlook | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 |
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Market Forecast ($ millions) | ||||||
Projected Industry Growth Rate (%) |
Product & Services Breakdown
Research products and services in the Publishing Industries industry generating sales. Note that products are broken into categories with different levels of classification.Product Description | Number of Companies | Sales ($ millions) | Percent of Total Sales |
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Industry Total |
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Subscriptions And Sales - General Newspapers |
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Subscriptions And Sales - Specialized Newspapers |
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Sale Of Advertising Space - General Newspapers |
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Sale Of Advertising Space - Specialized Newspapers |
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Textbooks |
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Professional, Technical, And Scholarly Books |
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Children's Books (Exclude Coloring And Activity Books, Sticker Books, And Water Painting Books.) |
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General Reference Books (Include Maps, Atlases, Dictionaries, Encyclopedias, And Thesauruses.) |
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Adult Trade Books |
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Subscriptions And Sales - General Interest Periodicals |
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Subscriptions And Sales - Financial, Professional, And Academic Periodicals, Including Farming |
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Subscriptions And Sales - Other Periodicals |
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Sale Of Advertising Space - General Interest Periodicals |
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Sale Of Advertising Space - Financial, Professional, And Academic Periodicals, Including Farming |
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Sale Of Advertising Space - Other Periodicals |
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Publishing - Greeting Cards |
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Publishing - Consumer Publishing (Exclude Newspapers, Periodicals, Books.) |
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Business, Trade, And Professional Publications (Exclude Newspapers, Periodicals, Books.) |
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Directories - Subscriptions And Sales |
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Directories - Sale Of Advertising Space |
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Databases And Other Collections Of Information - Subscriptions And Sales |
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System Software Publishing |
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Application Software Publishing |
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Information Technology (It) Technical Consulting Services |
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Application Service Provisioning, With Or Without Integration Of Related Services |
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Business Process Management Services, Including Financial, Human Resources, Supply-Chain, Customer Relations, And Vertical Marke |
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Other Publishing - Subscriptions And Sales |
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Other Publishing - Sale Of Advertising Space |
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Publishing Service For Others |
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Printing Services |
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Distribution Services For Others |
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Convention And Trade Show Organization Services |
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Licensing Of Rights To Reproduce And Distribute Computer Software |
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Rental Or Sale Of Mailing Lists |
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Custom Application Design And Development Services |
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Information Technology (It) Technical Support Services |
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Information Technology (It) Related Training Services |
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Licensing Of Rights To Use Intellectual Property |
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Resale Of Merchandise |
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All Other Receipts |
U.S. Geographic Distribution: Revenue Statistics by State
Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.
Income Statement (Average Financial Metrics)
Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.Industry Average | Percent of Sales (Industry Benchmark) | |
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Total Revenue | Order at top of page |
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Operating Revenue | ||
Cost of Goods Sold | ||
Gross Profit | ||
Operating Expenses | ||
Pension, profit sharing plans, stock, annuity | ||
Repairs | ||
Rent paid on business property | ||
Charitable Contributions | ||
Depletion | ||
Domestic production activities deduction | ||
Advertising | ||
Compensation of officers | ||
Salaries and wages | ||
Employee benefit programs | ||
Taxes and Licenses | ||
Bad Debts | ||
Depreciation | ||
Amortization | ||
Other Operating Expenses | ||
Total Operating Expenses | ||
Operating Income | ||
Non-Operating Income | ||
EBIT (Earnings Before Interest and Taxes) | ||
Interest Expense | ||
Earnings Before Taxes | ||
Income Tax | ||
Net Profit Net Income | ||
Financial Ratio Analysis
Financial ratio information can be used to benchmark how a Publishing Industries company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.Profitability & Valuation Ratios | Industry Average |
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Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Publishing Industries industry is performing. | |
Profit Margin Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues. |
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Return on Equity (ROE) Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings). |
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Return on Assets (ROA) Return on Assets (ROA) is net income relative to total assets. The market research on Publishing Industries measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets. |
Liquidity Ratios | Industry Average |
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Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability. | |
Current Ratio Measures a firm's ability to pay its debts over the next 12 months. |
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Quick Ratio (Acid Test) Calculates liquid assets relative to liabilities, excluding inventories. |
Efficiency Ratios - Key Performance Indicators | Industry Average |
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Measure how quickly products and services sell, and effectively collections policies are implemented. | |
Receivables Turnover Ratio If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections. |
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Average Collection Period Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover |
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Inventory Turnover A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort. |
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Fixed-Asset Turnover Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue. |
Compensation & Salary Surveys for Employees
Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.Title | Percent of Workforce | Bottom Quartile | Average (Median) Salary | Upper Quartile |
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Publishing Industries Competitor Landscape & Key Companies [PREMIUM]
The most influential companies in the Publishing Industries industry and adjacent industries either have large market share or are developing new business models and methods that could disrupt the status quo. We look at leading and emerging companies in the Publishing Industries industry and adjacent sectors:Market Leaders: Direct Competitors Companies with the largest market share, focused in this industry |
Market leaders: Diversified Competitors Largest companies that have diversified operations in this and other industries |
Innovators: Direct Competitors Innovative, Emerging, and Disruptive Companies that may influence the future direction of the industry. |
Innovators: Diversified Competitors Innovators and Disruptors in adjacent industries that may also affect the Publishing Industries industry. |
Government Contracts
In 2022, the federal government spent a total of $13,772,008,299 on Publishing Industries. It has awarded 12879 contracts to 3027 companies, with an average value of $4,549,722 per company.Most Recent Contracts | Date | Total Award Amount |
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POLITICO, LLC 1000 Wilson Blvd 8th Floor Arlington, VA | Jun 30, 2023 | $11,583 |

