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2018 Market Analysis & Industry Outlook: Doll, Toy & Game Manufacturing

Overview: the U.S. Doll, Toy & Game Manufacturing Industry

This section provides answers to key questions about the industry:

  1. What is the total market size (industry revenue)?
  2. What is the industry outlook?
  3. Market Analysis: Is the market growing or declining, and how quickly?
  4. Are long-term forecasts positive or negative?
  5. What is the average company size in the industry?
  6. How many companies are in the industry?

Market Size & Industry Statistics

The total U.S. industry market size for Doll, Toy & Game Manufacturing: Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders. In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.

Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.

market size 2018
Charts and graphs can be copied to Microsoft Word and Powerpoint presentations.

Statistics 2012        2013        2014        2015        2016        2017
Market Size
(Total Sales/Revenue)

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Total Firms
Total Employees
Average Revenue Per Firm
Average Employees Per Firm
Statistics Source: U.S. Census, AnythingResearch Market Analysis

Market Forecast

Market forecasts show the long term industry outlook and future growth trends. The following five-year demand forecast projects both short-term and long-term trends.

market forecast

Forecast / Industry Outlook 2017 2018 2019 2020 2021 2022
Market Forecast ($ millions)
Projected Industry Growth Rate (%)
Source: AnythingResearch Economic Analysis

U.S. Geographic Distribution: Revenue Statistics by State

Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.

U.S. map by state

Doll, Toy & Game Manufacturing Industry Price Trends

Rise and fall in market prices are affectedd by supply, demand, and the cost of goods/services sold. Higher demand or COGS will put upward price pressure on prices. Higher competition among Doll, Toy & Game Manufacturing companies will put a downward pressure on prices. The chart shows how prices are changing within the industry, month-to-month over the last three years.

example price index trendline

Income Statement (Average Financial Metrics)

Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.

Industry AveragePercent of Sales
(Industry Benchmark)
Total Revenue

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Operating Revenue
Cost of Goods Sold
Gross Profit

Operating Expenses
Pension, profit sharing plans, stock, annuity
Rent paid on business property
Charitable Contributions
Domestic production activities deduction
Compensation of officers
Salaries and wages
Employee benefit programs
Taxes and Licenses
Bad Debts
Other Operating Expenses
Total Operating Expenses
Operating Income
Non-Operating Income
EBIT (Earnings Before Interest and Taxes)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit
Source: AnythingResearch Analysis of U.S. federal statistics

Financial Ratio Analysis

Financial ratio information can be used to benchmark how a Doll, Toy & Game Manufacturing company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.

Profitability & Valuation RatiosIndustry Average
Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Doll, Toy & Game Manufacturing industry is performing.
Profit Margin
Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues.
Return on Equity (ROE)
Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings).
Return on Assets (ROA)
Return on Assets (ROA) is net income relative to total assets. The market research on Doll, Toy & Game Manufacturing measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets.

Liquidity RatiosIndustry Average
Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability.
Current Ratio
Measures a firm's ability to pay its debts over the next 12 months.
Quick Ratio (Acid Test)
Calculates liquid assets relative to liabilities, excluding inventories.

Efficiency Ratios - Key Performance IndicatorsIndustry Average
Measure how quickly products and services sell, and effectively collections policies are implemented.
Receivables Turnover Ratio
If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections.
Average Collection Period
Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover
Inventory Turnover
A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort.
Fixed-Asset Turnover
Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue.

Compensation & Salary Surveys for Employees

Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.

TitlePercent of WorkforceBottom Quartile Average (Median) SalaryUpper Quartile
Management Occupations 6%

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Chief Executives0%
General and Operations Managers3%
Sales and Related Occupations 5%
Office and Administrative Support Occupations 15%
Production Occupations 52%
Assemblers and Fabricators 19%
Miscellaneous Assemblers and Fabricators 16%
Team Assemblers 12%
Metal Workers and Plastic Workers 12%
Other Production Occupations 14%
Source: Bureau of Labor Statistics

Doll, Toy & Game Manufacturing Industry Market Share [PREMIUM]

Largest companies in the industry and related industries, with private company revenue estimates.

CompanyAddressRevenue Estimate

Top Innovators

CompanyInnovation Score

Additional companies, details and innovation scoring in the full report.

Latest Industry News

  • 6 Holiday Toy Crazes and Why They Captivated Kids (and Parents) - In 1988, hula hoops surprised everyone, including the manufacturers ... games, Lazer Tag and computer-driven teddy bears, children have a new appreciation for simple toys. Whether it was the schtick of adoption papers, the individualization of each doll ... (12/22/2017)
  • Barbie Brush-Off: Tajik Officials Warn Against Dolls In Islamic Dress, Push National Look Instead - An official at Tojik-Standart confirmed that the state agency has "advised" the retailers not to import dolls in head scarves and instead place orders with manufacturers ... told RFE/RL on December 17. "Toys are meant to play a role in children's moral ... (12/18/2017)
  • Toys 'R' Us, once ahead of the retail game, now playing catch-up - It expanded into toys as those babies grew and it realized dolls and trucks produced more repeat business ... Toys "R" Us is trying to catch up to the competition in the online game. (Photo: Joan Verrdon) Toys "R" Us had the retail vision to foresee ... (09/09/2017)
  • Where have all the Chicago-made toys gone? - Chicago-area toy manufacturing locations down to 24, census data show. Odds are that the dolls, toys and games wrapped and placed under Christmas trees nationwide next month will be imports. And the likelihood that they were made locally has never been lower. (11/20/2015)
  • Chinese Workers Making Barbie Dolls, ‘Frozen’ Costumes, McDonald’s Happy Meal Toys Alleged Mistreatment, Abuse: Report - Like other factory workers ... Price Little People doll houses and McDonald’s Happy Meal trinkets. In 2013, China Labor Watch exposed labor abuses at several factories where the Apple iPhone is made. “Toy brands play toy manufacturers off one another ... (11/20/2015)
  • Should Black Girls Play With White Dolls? - And of course, if there weren’t black dolls at the store, Skylar just didn’t get a new doll. Once upon a time, there weren’t options for little girls of any non-white complexion. If you wanted to play with ... consumers and toy manufacturers, there ... (07/05/2011)
  • American Girl dolls face competition from Toys 'R' Us, Disney - Toys ‘R’ Us decided to enter the market after observing the continuing popularity of big dolls, Lisa Harnisch, a vice president of the Wayne-based retailer, said in an interview. About a year ago, she and her colleagues met with manufacturers and ... (10/22/2010)
  • Research and Markets: 2010 U.S. Doll, Toy & Game Manufacturing Industry: Comprehensive Report Contains Timely and Accurate Industry Statistics, Forecasts and Demographics - has announced the addition of the "2010 U.S. Doll, Toy & Game Manufacturing Industry Report" report to their offering. The U.S Doll, Toy & Game Manufacturing Industry report, published annually, contains timely and accurate industry statistics, forecasts ... (06/08/2010)
  • Toy Box Still Cradles Sexist Stereotypes - From experience and from testing with children and adults, we know what will sell. We realize there are people who say that boys should play with dolls so they will be better parents, but that is up to their parents, not the toy manufacturers.'' (07/03/1989)

Government Contracts

In 2016, the federal government spent a total of $981,770 on Doll, Toy & Game Manufacturing. It has awarded 75 contracts to 36 companies, with an average value of $27,271 per company.   

Top government vendors:

CompanyFederal ContractsTotal Award Amount

Segments classified within this market research report

This industry market research report includes companies whose primary business is any of the following:
Wagons, children's (e.g., coaster, express, and play), manufacturing, Models, toy and hobby (e.g., airplane, boat, ship), Electronic toys and games manufacturing, Carriages, doll, Darts and dart games manufacturing, Walkers, baby (vehicles), Scooters, children's, Hobbyhorses manufacturing, Stuffed toys (including animals) manufacturing, Sleds, baby, Rifles, toy, Toy furniture and household-type equipment manufacturing, Automobiles, Structural toy sets manufacturing, Tricycles (except metal) manufacturing, Trains and equipment, electric or mechanical, Model railroad manufacturing, Balls, rubber (except athletic equipment), Games (except-coin operated), children's and adult, Clothing, Craft and hobby kits and sets manufacturing, Dolls, doll parts, and doll clothing (except wigs) manufacturing, Go-carts, Doll carriages and carts manufacturing, Checkers and checkerboards manufacturing, Chessmen and chessboards manufacturing, Railroad models, hobby and toy, Video game machines (except coin-operated) manufacturing, Kites manufacturing, Model kits manufacturing, Vehicles, children's (except bicycles and metal tricycles), Marbles manufacturing, Action figures manufacturing, Rocking horses manufacturing, Doll clothing manufacturing, Strollers, Toys manufacturing, Science kits (e.g., chemistry sets, microscopes, natural science sets) manufacturing, Embroidery kits manufacturing, Dishes, Musical instruments, etc.

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