| Standard Report | Premium Report | |
|---|---|---|
| Current State of the Industry |  |
|
| Market Size (industry trends) | |
|
| Market Forecast (5-year projection) | |
|
| Products/Services Breakdown | |
|
| Revenue per State | |
|
| Financial Metrics | |
|
| Salary & Compensation Statistics | |
|
| Public Company Information | |
|
| Key Private Companies | |
|
| Government Vendors | |
|
| Instant Download - Available immediately upon purchase | |
|
Download both PDF and Excel
|
|
|
| Download now: |
2025 U.S. Industry Statistics & Market Forecast - Doll, Toy, and Game Manufacturing
Market Size & Industry Statistics
The total U.S. industry market size for Doll, Toy, and Game Manufacturing:
Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders.
In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.
Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.
| Statistics | 2020 2021 2022 2023 2024 | |
|---|---|---|
| Market Size (Total Sales/Revenue) |
Order at top of page | |
| Total Firms | ||
| Total Employees | ||
| Average Revenue Per Firm | ||
| Average Employees Per Firm | ||
| Average Revenue Per Employee | ||
Market Forecast
Market forecasts show the long term industry outlook and future growth trends. The following extended five-year forecast projects both short-term and long-term trends.
| Forecast / Industry Outlook | 2025 | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|---|
| Market Forecast ($ millions) | |||||
| Projected Industry Growth Rate (%) | |||||
Industry Insights
Major trends affect the Doll, Toy, and Game Manufacturing industry include:- Increased interest in educational and STEM toys
- Growth of eco-friendly and sustainable toys
- Expansion of licensed merchandise
- Rise of digital gaming and mobile apps
- Enhanced customization and personalization options
- Growing adult consumer base
- Shift towards direct-to-consumer sales models
- Integration of technology in traditional toys
- Increased competition from imported toys
- Heightened safety standards and regulations
- Impact of economic fluctuations on consumer spending
U.S. Geographic Distribution: Revenue Statistics by State
Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.
Income Statement (Average Financial Metrics)
Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.| Industry Average | Percent of Sales (Industry Benchmark) |
|
|---|---|---|
| Total Revenue | Order at top of page |
|
| Operating Revenue | ||
| Cost of Goods Sold | ||
| Gross Profit | ||
Operating Expenses | ||
| Pension, profit sharing plans, stock, annuity | ||
| Repairs | ||
| Rent paid on business property | ||
| Charitable Contributions | ||
| Depletion | ||
| Domestic production activities deduction | ||
| Advertising | ||
| Compensation of officers | ||
| Salaries and wages | ||
| Employee benefit programs | ||
| Taxes and Licenses | ||
| Bad Debts | ||
| Depreciation | ||
| Amortization | ||
| Other Operating Expenses | ||
| Total Operating Expenses | ||
| Operating Income | ||
| Non-Operating Income | ||
| EBIT (Earnings Before Interest and Taxes) | ||
| Interest Expense | ||
| Earnings Before Taxes | ||
| Income Tax | ||
| Net Profit Net Income | ||
Financial Ratio Analysis
Financial ratio information can be used to benchmark how a Doll, Toy, and Game Manufacturing company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.| Profitability & Valuation Ratios | Industry Average |
|---|---|
| Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Doll, Toy, and Game Manufacturing industry is performing. | |
| Profit Margin Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues. |
|
| Return on Equity (ROE) Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings). |
|
| Return on Assets (ROA) Return on Assets (ROA) is net income relative to total assets. The market research on Doll, Toy, and Game Manufacturing measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets. |
|
| Liquidity Ratios | Industry Average |
|---|---|
| Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability. | |
| Current Ratio Measures a firm's ability to pay its debts over the next 12 months. |
|
| Quick Ratio (Acid Test) Calculates liquid assets relative to liabilities, excluding inventories. |
|
| Efficiency Ratios - Key Performance Indicators | Industry Average |
|---|---|
| Measure how quickly products and services sell, and effectively collections policies are implemented. | |
| Receivables Turnover Ratio If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections. |
|
| Average Collection Period Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover |
|
| Inventory Turnover A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort. |
|
| Fixed-Asset Turnover Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue. |
|
Compensation & Salary Surveys for Employees
Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.| Title | Percent of Workforce | Bottom Quartile | Average (Median) Salary | Upper Quartile |
|---|---|---|---|---|
| Management Occupations | 8% | Order at top of page |
||
| Chief Executives | 0% | |||
| General and Operations Managers | 4% | |||
| Business and Financial Operations Occupations | 5% | |||
| Sales and Related Occupations | 6% | |||
| Office and Administrative Support Occupations | 13% | |||
| Installation, Maintenance, and Repair Occupations | 5% | |||
| Production Occupations | 47% | |||
| Assemblers and Fabricators | 18% | |||
| Miscellaneous Assemblers and Fabricators | 16% | |||
| Metal Workers and Plastic Workers | 8% | |||
| Other Production Occupations | 14% | |||
| Transportation and Material Moving Occupations | 6% | |||
Doll, Toy, and Game Manufacturing Competitor Landscape & Key Companies [PREMIUM]
The most influential companies in the Doll, Toy, and Game Manufacturing industry and adjacent industries either have large market share or are developing new business models and methods that could disrupt the status quo. We look at leading and emerging companies in the Doll, Toy, and Game Manufacturing industry and adjacent sectors:| Market Leaders: Direct Competitors Companies with the largest market share, focused in this industry |
Market leaders: Diversified Competitors Largest companies that have diversified operations in this and other industries |
| Innovators: Direct Competitors Innovative, Emerging, and Disruptive Companies that may influence the future direction of the industry. |
Innovators: Diversified Competitors Innovators and Disruptors in adjacent industries that may also affect the Doll, Toy, and Game Manufacturing industry. |
Source:
Latest Industry News
- Labubu dolls: Just another doll fad? - Long lines, pushing, shoving, fights and stores closing. No, these aren’t protests. It’s the mayhem from people rushing to get their hands on a Labubu doll, often fetching triple its original (07/06/2025)
- Global Educational Toys Market Set to Grow at 8.3% CAGR -- Explore Key Trends & Opportunities | Valuates Reports - Educational Toys and Games Market is Segmented by Type (Activity Toys, Games and Puzzles, Construction Toys, Dolls and Accessories, Outdoor (07/03/2025)
- Forget 30 Dolls: Rising Tariffs Are Reshaping the Toy Shelf - Toy prices rose at a record pace this spring, increasing 2.2% between April and May while overall inflation rose just 0.1%, according to the Bureau of Labor Statistics. Industry experts warn that toy prices may climb further as fresh tariffs on Chinese imports continue to strain supply chains, (06/26/2025)
- Toy prices are finally rising — after being so low for so long. That inflation could be a good thing. - Inflation is finally coming for toys, which have been really cheap for a long time. This could mean parents finally buy fewer of them. (06/25/2025)
- Toy prices are finally rising — after being so cheap for so long. That could be a good thing. - Toys have been so cheap for so long that your kids probably have tons. Now, prices have started to rise. Does that mean we'll start buying fewer? (06/25/2025)
- Toys are getting pricier as tariffs kick in - Toy and game prices jumped by a record amount in May. The industry, which relies heavily on China, has been hit hard by new import taxes. (06/24/2025)
- Hasbro layoffs: Toymaker restructures due to tariff struggles and weak demand - Hasbro sources half of its toys and games sold in the U.S. from China. The toymaker has been speeding up efforts to diversify sourcing and cut costs. (06/18/2025)
- AI toys and games? Barbie maker Mattel teams up with OpenAI to create new products - Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created popular chatbot ChatGPT. (06/12/2025)
- Lebanon toy manufacturers launch new, active game - Mike Giles was at home on a rainy day with stir-crazy children when he came up with an idea on the fly. (05/25/2025)
- Two dolls instead of 30? Toys become the latest symbol of Trump’s trade war. - The US toy industry has a lot riding on a possible deescalation of the tariff standoff between the Trump administration and Beijing, as nearly 80 percent of toys sold in the US come from China. (05/09/2025)
Related Reports
Can't find what you're looking for? We have over a thousand
market research reports.
Ask us and an analyst will help you find what you need.