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2018 Market Analysis & Industry Outlook: General Rental Centers

Overview: the U.S. General Rental Centers Industry

This section provides answers to key questions about the industry:

  1. What is the total market size (industry revenue)?
  2. What is the industry outlook?
  3. Market Analysis: Is the market growing or declining, and how quickly?
  4. Are long-term forecasts positive or negative?
  5. What is the average company size in the industry?
  6. How many companies are in the industry?

Market Size & Industry Statistics

The total U.S. industry market size for General Rental Centers: Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders. In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.

Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.

market size 2018
Charts and graphs can be copied to Microsoft Word and Powerpoint presentations.

Statistics 2012        2013        2014        2015        2016        2017
Market Size
(Total Sales/Revenue)

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Total Firms
Total Employees
Average Revenue Per Firm
Average Employees Per Firm
Statistics Source: U.S. Census, AnythingResearch Market Analysis

Market Forecast

Market forecasts show the long term industry outlook and future growth trends. The following five-year demand forecast projects both short-term and long-term trends.

market forecast

Forecast / Industry Outlook 2017 2018 2019 2020 2021 2022
Market Forecast ($ millions)
Projected Industry Growth Rate (%)
Source: AnythingResearch Economic Analysis

Product & Services Breakdown

Research products and services in the General Rental Centers industry generating sales. Note that products are broken into categories with different levels of classification.

Product DescriptionNumber of Companies Sales ($ millions) Percent of Total Sales

Industry Total

Rental And Leasing Of General Homeowner Tools And Do-It-Yourself Equipment

Rental And Leasing Of Social Events Equipment

Consumer Goods Rental And Leasing Related Services

Reselling Services For Merchandise, Retail

Rental And Leasing Of Agricultural, Construction, Mining, And Forestry Machinery And Equipment (Without Operators)

Rental And Leasing Of Other Commercial And Industrial Machinery And Equipment (Without Operators)

Rental And Leasing Of Materials Handling Equipment

Rental And Leasing Of Other Industrial And Commercial Equipment, Not Elsewhere Specified

Commercial And Industrial Equipment Rental And Leasing Related Services

Other Services

U.S. Geographic Distribution: Revenue Statistics by State

Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.

U.S. map by state

Income Statement (Average Financial Metrics)

Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.

Industry AveragePercent of Sales
(Industry Benchmark)
Total Revenue

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Operating Revenue
Cost of Goods Sold
Gross Profit

Operating Expenses
Pension, profit sharing plans, stock, annuity
Rent paid on business property
Charitable Contributions
Domestic production activities deduction
Compensation of officers
Salaries and wages
Employee benefit programs
Taxes and Licenses
Bad Debts
Other Operating Expenses
Total Operating Expenses
Operating Income
Non-Operating Income
EBIT (Earnings Before Interest and Taxes)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit
Source: AnythingResearch Analysis of U.S. federal statistics

Financial Ratio Analysis

Financial ratio information can be used to benchmark how a General Rental Centers company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.

Profitability & Valuation RatiosIndustry Average
Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the General Rental Centers industry is performing.
Profit Margin
Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues.
Return on Equity (ROE)
Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings).
Return on Assets (ROA)
Return on Assets (ROA) is net income relative to total assets. The market research on General Rental Centers measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets.

Liquidity RatiosIndustry Average
Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability.
Current Ratio
Measures a firm's ability to pay its debts over the next 12 months.
Quick Ratio (Acid Test)
Calculates liquid assets relative to liabilities, excluding inventories.

Efficiency Ratios - Key Performance IndicatorsIndustry Average
Measure how quickly products and services sell, and effectively collections policies are implemented.
Receivables Turnover Ratio
If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections.
Average Collection Period
Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover
Inventory Turnover
A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort.
Fixed-Asset Turnover
Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue.

Compensation & Salary Surveys for Employees

Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.

TitlePercent of WorkforceBottom Quartile Average (Median) SalaryUpper Quartile
Management Occupations 5%

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Chief Executives0%
General and Operations Managers4%
Sales and Related Occupations 31%
Retail Sales Workers 23%
Counter and Rental Clerks and Parts Salespersons 21%
Counter and Rental Clerks 21%
Office and Administrative Support Occupations 12%
Installation, Maintenance, and Repair Occupations 15%
Vehicle and Mobile Equipment Mechanics, Installers, and Repairers 7%
Other Installation, Maintenance, and Repair Occupations 8%
Transportation and Material Moving Occupations 27%
Motor Vehicle Operators 13%
Driver/Sales Workers and Truck Drivers 13%
Light Truck or Delivery Services Drivers 9%
Material Moving Workers 12%
Laborers and Material Movers, Hand 12%
Laborers and Freight, Stock, and Material Movers, Hand 11%
Source: Bureau of Labor Statistics

General Rental Centers Industry Market Share [PREMIUM]

Largest companies in the industry and related industries, with private company revenue estimates.

CompanyAddressRevenue Estimate

Innovation News

  • E.c. Prop Rentals trademarks "E.C. PROP RENTALS" - Providing rental service of props, set decoration and scenery to for use in the production of motion pictures, television shows, theatrical shows, commercials and still photography - 01/19/2018
  • Rentwear trademarks "SHALEWEAR" - Garments and clothes for protection against fire - 10/09/2017
  • H.a. Bruno trademarks "INTERNATIONAL FRANCHISE EXPO" - Arranging and conducting trade shows, exhibitions and business conferences in the field of franchising and business opportunities - 10/03/2017

  • Top Innovators

    CompanyInnovation Score
    H.a. Bruno
    Bi-Rite Holdings

    Additional companies, details and innovation scoring in the full report.

    Latest Industry News

    • In Wisconsin, Hopes Rise for Production of a Lifesaving Radioactive Isotope - In a cornfield here, past the shuttered General Motors plant and the Janesville Terrace trailer ... uranium to produce moly-99 in research reactors.) Private companies rent time in the reactors to irradiate enriched uranium targets, producing an atomic ... (01/12/2018)
    • Conference Rental Broadens US Footprint with New Offices in Seattle and San Diego - The Conference Rental San Diego warehouse is conveniently located near all the major hotels and convention centers in the San Diego metropolitan ... Conference Rental's reference list includes the UN General Assembly and G20 Summit. For more information ... (01/11/2018)
    • CBRE|Hampton Roads selected to lease and manage Chesapeake center - The 90,505-square-foot retail strip center, located on Cedar Road in the Great Bridge submarket, is anchored by a Food Lion. Other tenants include Fitness 19, Dollar General, Plaza Azteca, State Farm and Enterprise Rent-A-Car. CBRE’s Natalie Hucke ... (01/10/2018)
    • Why Roy Street Commons, a short-term rental exception, stands alone on Capitol Hill - He said that if he were forced to switch to long-term rentals, the general appearance of the building would decline ... Title 23 and is located in the First Hill/Capitol Hill Urban Center, as established in the Seattle Comprehensive Plan, prior to ... (01/10/2018)
    • Community Day will showcase SIU Student Recreation Center’s facilities and services - Recreation Center memberships open to anyone While SIU students are able to use the facilities at no cost, members of the general public can utilize the facilities and services as well by purchasing memberships. The Community Day gives people of Carbondale ... (01/06/2018)
    • Single-Family Rental Lease Retention Strengthens as Rents Rise - Both of these stats reflect a general trend of tenants typically ... 2017 report by Harvard University’s Joint Center for Housing Studies, increased demand and low inventory have driven a demand for rental properties, especially among wealthier people ... (01/04/2018)
    • Louisville is losing out on money from Airbnb rentals. But a new tax deal worries neighbors - The current rules stipulate that short-term rental hosts must pay ... is split between the Kentucky Center for the Performing Arts and matching money for the state. None of that tax revenue goes toward the city's general fund budget. (01/04/2018)
    • Rent-A-Center Announces CEO Transition - Rent-A-Center, Inc. (NASDAQ/NGS:RCII ... Factors that could cause or contribute to such differences include, but are not limited to: the general strength of the economy and other economic conditions affecting consumer preferences and spending; factors ... (01/02/2018)
    • Rent-A-Center Associate General Counsel Receives Corporate Counsel Diversity Award - Rent-A-Center, Inc., (NASDAQ/NGS:RCII) (RAC) a rent-to-own industry leader, announced today that its own Norma L. Garcia, Associate General Counsel - International Legal Affairs, is the recipient of this year’s Dallas Hispanic Bar Association’s (DHBA ... (10/28/2017)

    Government Contracts

    In 2016, the federal government spent a total of $2,022,089 on General Rental Centers. It has awarded 145 contracts to 38 companies, with an average value of $53,213 per company.   

    Top government vendors:

    CompanyFederal ContractsTotal Award Amount

    Growth Opportunities / Competitive Threats

    Companies in other industries may also sell similar products. Since there is an overlap in the customer base, there may be an opportunity for companies in General Rental Centers to sell additional products/services offered by these adjacent industries. Alternatively, these industries may identify further products in this industry to target. Products most at risk are those with the highest profit margins and lowest barriers to entry.

    The following industries are competing channels for sales of similar products/services.

    Rental & Leasing Of Const, Mng, & Forestry Mach & Equip (W/O Op)
    Competing IndustrySales Relative to General Rental CentersOpportunity/Threat
    Rental & Leasing of Construction, Transportation, Mining & Forestry Machinery & Equipment
    Construction, Mining & Forestry Machinery & Equipment Rental & Leasing

    Since sales from General Rental Centers are a small fraction compared to other industries selling Rental & Leasing Of Const, Mng, & Forestry Mach & Equip (W/O Op), companies in the General Rental Centers industry have the opportunity to expand their product offering to take share from these adjacent industries.
    Rental & Leasing Of Const, Mng, & Forestry Mach & Equip (W/O Op) Product Sales Report

    Reselling Services For Merchandise, Retail
    Competing IndustrySales Relative to General Rental CentersOpportunity/Threat
    Home Health Equipment Rental Competing industry
    Video, DVD & Game Rental Competing industry
    Recreational Goods Rental Competing industry
    Formal Wear & Costume Rental Competing industry

    Sales from other industries of Reselling Services For Merchandise, Retail are less than those from General Rental Centers. This may mean that other channels are a competitive risk of increasing their Reselling Services For Merchandise, Retail sales, taking market share from this industry.
    Reselling Services For Merchandise, Retail Product Sales Report