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2018 Market Analysis & Industry Outlook: Sign & Billboard Manufacturing

Overview: the U.S. Sign & Billboard Manufacturing Industry

This section provides answers to key questions about the industry:

  1. What is the total market size (industry revenue)?
  2. What is the industry outlook?
  3. Market Analysis: Is the market growing or declining, and how quickly?
  4. Are long-term forecasts positive or negative?
  5. What is the average company size in the industry?
  6. How many companies are in the industry?

Market Size & Industry Statistics

The total U.S. industry market size for Sign & Billboard Manufacturing: Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders. In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.

Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.

market size 2018
Charts and graphs can be copied to Microsoft Word and Powerpoint presentations.

Statistics 2012        2013        2014        2015        2016        2017
Market Size
(Total Sales/Revenue)

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Total Firms
Total Employees
Average Revenue Per Firm
Average Employees Per Firm
Statistics Source: U.S. Census, AnythingResearch Market Analysis

Market Forecast

Market forecasts show the long term industry outlook and future growth trends. The following five-year demand forecast projects both short-term and long-term trends.

market forecast

Forecast / Industry Outlook 2017 2018 2019 2020 2021 2022
Market Forecast ($ millions)
Projected Industry Growth Rate (%)
Source: AnythingResearch Economic Analysis

U.S. Geographic Distribution: Revenue Statistics by State

Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.

U.S. map by state

Sign & Billboard Manufacturing Industry Price Trends

Rise and fall in market prices are affectedd by supply, demand, and the cost of goods/services sold. Higher demand or COGS will put upward price pressure on prices. Higher competition among Sign & Billboard Manufacturing companies will put a downward pressure on prices. The chart shows how prices are changing within the industry, month-to-month over the last three years.

example price index trendline

Income Statement (Average Financial Metrics)

Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.

Industry AveragePercent of Sales
(Industry Benchmark)
Total Revenue

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Operating Revenue
Cost of Goods Sold
Gross Profit

Operating Expenses
Pension, profit sharing plans, stock, annuity
Rent paid on business property
Charitable Contributions
Domestic production activities deduction
Compensation of officers
Salaries and wages
Employee benefit programs
Taxes and Licenses
Bad Debts
Other Operating Expenses
Total Operating Expenses
Operating Income
Non-Operating Income
EBIT (Earnings Before Interest and Taxes)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit
Source: AnythingResearch Analysis of U.S. federal statistics

Financial Ratio Analysis

Financial ratio information can be used to benchmark how a Sign & Billboard Manufacturing company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.

Profitability & Valuation RatiosIndustry Average
Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Sign & Billboard Manufacturing industry is performing.
Profit Margin
Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues.
Return on Equity (ROE)
Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings).
Return on Assets (ROA)
Return on Assets (ROA) is net income relative to total assets. The market research on Sign & Billboard Manufacturing measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets.

Liquidity RatiosIndustry Average
Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability.
Current Ratio
Measures a firm's ability to pay its debts over the next 12 months.
Quick Ratio (Acid Test)
Calculates liquid assets relative to liabilities, excluding inventories.

Efficiency Ratios - Key Performance IndicatorsIndustry Average
Measure how quickly products and services sell, and effectively collections policies are implemented.
Receivables Turnover Ratio
If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections.
Average Collection Period
Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover
Inventory Turnover
A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort.
Fixed-Asset Turnover
Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue.

Compensation & Salary Surveys for Employees

Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.

TitlePercent of WorkforceBottom Quartile Average (Median) SalaryUpper Quartile
Management Occupations 6%

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Chief Executives0%
General and Operations Managers3%
Sales and Related Occupations 5%
Office and Administrative Support Occupations 15%
Production Occupations 52%
Assemblers and Fabricators 19%
Miscellaneous Assemblers and Fabricators 16%
Team Assemblers 12%
Metal Workers and Plastic Workers 12%
Other Production Occupations 14%
Source: Bureau of Labor Statistics

Sign & Billboard Manufacturing Industry Market Share [PREMIUM]

Largest companies in the industry and related industries, with private company revenue estimates.

CompanyAddressRevenue Estimate

Innovation News

  • Compliancesigns trademarks "COMPLIANCESIGNS" - Non-luminous, non-mechanical signs of metal - 11/29/2017
  • Impact Recovery Systems trademarks "SLOW STOP BOLLARD" - Metal bollards - 03/21/2017
  • Comet Signs trademarks "COMET SIGNS" - Backlit signs; Digital signs; Electric signs; Electronic LED signs; Electronic signs; Electronic transit information signs; Mechanical signs; Neon signs - 10/25/2016
  • Impact Recovery Systems patents Impact-resistant And Energy-absorbing Item Of Street Furniture - 08/04/2016

  • Top Innovators

    CompanyInnovation Score
    Impact Recovery Systems12
    Creative Safety Supply

    Additional companies, details and innovation scoring in the full report.

    Latest Industry News

    • Samsung Reveals 'The Wall,' a Massive 146-Inch Video Wall - The cost of manufacturing LCD and OLED panels ... You've probably seen this technology before, in less micro a format. Very large video billboards and displays are often constructed out of similar LED arrays. They form a big, moving picture you can ... (01/08/2018)
    • A giant billboard outside Tesla's Fremont factory is asking Elon Musk to 'dump Trump' - The billboard reads "Elon: Please Dump Trump" and sits just three miles outside the Fremont factory on I-880, first reported. The sign's tagline reads ... Trump's business advisory council and manufacturing jobs initiative. (03/10/2017)
    • Target Signs Converts Six Billboards to Digital With Watchfire Digital Outdoor - The company is the digital billboard division of Watchfire Signs, which has been manufacturing outdoor electric signs since 1932. Watchfire has been manufacturing LED signs since 1996 and has more than 40,000 outdoor LED signs and billboards in daily ... (11/27/2012)
    • Billboard taken down over controversial bilingual sign bylaw - but the business has decided a billboard near the airport in Dieppe must go. “They found advertisers felt they need to spend more money to produce a different sign,” says LeBlanc. Nora Bourque owns a sign manufacturing business in Dieppe. She says she ... (09/14/2012)
    • Queens billboard no good for advertising: lawsuit - The company, once did its manufacturing in the Queens Plaza South space, putting its slogan, “Perfection is not an Accident,” on the billboard. “This is an iconic sign; it’s not far off from the Pepsi sign or other signs in the city that are ... (07/01/2012)
    • Board to consider digital billboard along I-90 - The billboard could also alert drivers to traffic jams or an accident ahead. Carlson said it would comply with all state and federal requirements, as well as La Crosse County’s new sign requirements ... would involve light manufacturing and retail. (04/26/2012)
    • Billboards not a good face on the city, citizens say - RACINE - In the face of concerted public opposition, the City Plan Commission on Tuesday night deferred a request to shuffle the placement of several billboards ... a representative of Modine Manufacturing who said a sign near the company's campus won ... (10/24/2007)
    • NEIGHBORHOOD REPORT: BILLBOARD NEW YORK; Flatiron? It's Behind the Sign - Because the area is zoned as a manufacturing district, such signs are allowed, Kevin Finnegan, chairman of Community Board 5's land use committee, said. But, he said of the billboard, ''It's jarring, out of place and detracts from the view of the Flatiron ... (07/12/1998)
    • Du Page Trims Sizes For New Billboards - The new regulations limit the sizes, ranging from 50 square feet in commercial and office districts to 200 square feet in manufacturing districts. Previously, the county`s rules on billboards mirrored state regulations that said the signs could be as large ... (07/27/1988)

    Government Contracts

    In 2016, the federal government spent a total of $25,333,691 on Sign & Billboard Manufacturing. It has awarded 1,323 contracts to 272 companies, with an average value of $93,139 per company.   

    Top government vendors:

    CompanyFederal ContractsTotal Award Amount

    Segments classified within this market research report

    This industry market research report includes companies whose primary business is any of the following:
    Billboards manufacturing, Signs and signboards (except paper, paperboard) manufacturing, Neon signs manufacturing, Displays (e.g., counter, floor, point-of-purchase) manufacturing, Scoreboards manufacturing, Letters for signs manufacturing, Electrical signs manufacturing, etc.

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