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2018 Market Analysis & Industry Outlook: Tour Operators & Scenic & Sightseeing Transportation

Overview: the U.S. Tour Operators & Scenic & Sightseeing Transportation Industry

This section provides answers to key questions about the industry:

  1. What is the total market size (industry revenue)?
  2. What is the industry outlook?
  3. Market Analysis: Is the market growing or declining, and how quickly?
  4. Are long-term forecasts positive or negative?
  5. What is the average company size in the industry?
  6. How many companies are in the industry?

Market Size & Industry Statistics

The total U.S. industry market size for Tour Operators & Scenic & Sightseeing Transportation: Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders. In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.

Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.

market size 2018
Charts and graphs can be copied to Microsoft Word and Powerpoint presentations.

Statistics 2012        2013        2014        2015        2016        2017
Market Size
(Total Sales/Revenue)

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Total Firms
Total Employees
Average Revenue Per Firm
Average Employees Per Firm
Statistics Source: U.S. Census, AnythingResearch Market Analysis

Market Forecast

Market forecasts show the long term industry outlook and future growth trends. The following five-year demand forecast projects both short-term and long-term trends.

market forecast

Forecast / Industry Outlook 2017 2018 2019 2020 2021 2022
Market Forecast ($ millions)
Projected Industry Growth Rate (%)
Source: AnythingResearch Economic Analysis

Product & Services Breakdown

Research products and services in the Tour Operators & Scenic & Sightseeing Transportation industry generating sales. Note that products are broken into categories with different levels of classification.

Product DescriptionNumber of Companies Sales ($ millions) Percent of Total Sales

Industry Total

Sightseeing Services By Air


Recreational Services

Sightseeing By Water

Related Services

U.S. Geographic Distribution: Revenue Statistics by State

Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.

U.S. map by state

Income Statement (Average Financial Metrics)

Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.

Industry AveragePercent of Sales
(Industry Benchmark)
Total Revenue

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Operating Revenue
Cost of Goods Sold
Gross Profit

Operating Expenses
Pension, profit sharing plans, stock, annuity
Rent paid on business property
Charitable Contributions
Domestic production activities deduction
Compensation of officers
Salaries and wages
Employee benefit programs
Taxes and Licenses
Bad Debts
Other Operating Expenses
Total Operating Expenses
Operating Income
Non-Operating Income
EBIT (Earnings Before Interest and Taxes)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit
Source: AnythingResearch Analysis of U.S. federal statistics

Financial Ratio Analysis

Financial ratio information can be used to benchmark how a Tour Operators & Scenic & Sightseeing Transportation company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.

Profitability & Valuation RatiosIndustry Average
Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Tour Operators & Scenic & Sightseeing Transportation industry is performing.
Profit Margin
Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues.
Return on Equity (ROE)
Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings).
Return on Assets (ROA)
Return on Assets (ROA) is net income relative to total assets. The market research on Tour Operators & Scenic & Sightseeing Transportation measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets.

Liquidity RatiosIndustry Average
Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability.
Current Ratio
Measures a firm's ability to pay its debts over the next 12 months.
Quick Ratio (Acid Test)
Calculates liquid assets relative to liabilities, excluding inventories.

Efficiency Ratios - Key Performance IndicatorsIndustry Average
Measure how quickly products and services sell, and effectively collections policies are implemented.
Receivables Turnover Ratio
If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections.
Average Collection Period
Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover
Inventory Turnover
A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort.
Fixed-Asset Turnover
Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue.

Compensation & Salary Surveys for Employees

Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.

TitlePercent of WorkforceBottom Quartile Average (Median) SalaryUpper Quartile
Management Occupations 5%

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Chief Executives0%
General and Operations Managers3%
Food Preparation and Serving Related Occupations 10%
Food and Beverage Serving Workers 6%
Waiters and Waitresses 6%
Waiters and Waitresses 6%
Personal Care and Service Occupations 13%
Entertainment Attendants and Related Workers 6%
Miscellaneous Entertainment Attendants and Related Workers 6%
Amusement and Recreation Attendants 6%
Tour and Travel Guides 9%
Tour and Travel Guides 9%
Tour Guides and Escorts 9%
Sales and Related Occupations 7%
Office and Administrative Support Occupations 13%
Information and Record Clerks 6%
Reservation and Transportation Ticket Agents and Travel Clerks 9%
Reservation and Transportation Ticket Agents and Travel Clerks 9%
Installation, Maintenance, and Repair Occupations 5%
Vehicle and Mobile Equipment Mechanics, Installers, and Repairers 11%
Aircraft Mechanics and Service Technicians 11%
Aircraft Mechanics and Service Technicians 11%
Transportation and Material Moving Occupations 43%
Air Transportation Workers 16%
Aircraft Pilots and Flight Engineers 16%
Commercial Pilots 16%
Motor Vehicle Operators 14%
Bus Drivers 11%
Bus Drivers, Transit and Intercity 11%
Taxi Drivers and Chauffeurs 7%
Taxi Drivers and Chauffeurs 7%
Water Transportation Workers 18%
Sailors and Marine Oilers 9%
Sailors and Marine Oilers 9%
Ship and Boat Captains and Operators 13%
Captains, Mates, and Pilots of Water Vessels 9%
Motorboat Operators 8%
Other Transportation Workers 7%
Transportation Attendants, Except Flight Attendants 6%
Transportation Attendants, Except Flight Attendants 6%
Material Moving Workers 6%
Laborers and Material Movers, Hand 5%
Source: Bureau of Labor Statistics

Tour Operators & Scenic & Sightseeing Transportation Industry Market Share [PREMIUM]

Largest companies in the industry and related industries, with private company revenue estimates.

CompanyAddressRevenue Estimate

Innovation News

  • Twin America trademarks "THE SIGHTSEEINGPASS" - Entertainment ticket agency services - 02/28/2018
  • Just Ducky Tours trademarks "PITTSBURGH'S ONLY LAND & WATER TOUR!" - Providing transport for guided tours; Providing transport for sightseeing tours by amphibious vehicles, namley transportation of passengers by duck boats for sightseeing tours; Transport services for sightseeing tours - 01/10/2017
  • Grand Circle trademarks "OVERSEAS" - Downloadable software in the nature of mobile applications featuring information in the fields of geography, travel and leisure, history, culture, people, and local landmarks of particular geographic locations; website featuring information in the fields of geography, travel and leisure, history, culture, people, and local landmarks of particular geographic locations; providing news and information via global communication, wireless and digital networks in the fields of geography, travel and leisure, history, culture, people, and local landmarks of particular geographic locations; social networking services in the fields of geography, travel and leisure - 11/22/2016
  • Entertainment Cruises raises $91 million in funding. - 01/12/2012

  • Top Innovators

    CompanyInnovation Score
    Boston Duck Tours Limited Partners
    Grand Circle

    Additional companies, details and innovation scoring in the full report.

    Latest Industry News

    • Desert Safari Rides: Dubai's Premiere Desert Tour Provider - (MENAFN Editorial) DUBAI, UAE - January 9th, 2018 - A Dubai-based company has established itself as the go-to desert safari tour operator in the city ... or adrenaline-rushing quad biking, in the scenic Dubai desert backdrop. Complimentary cold and ... (01/10/2018)
    • AudioConexus Multilingual Commentary System Topples Language, Accessibility Barriers for Sightseeing Companies - Navilution Evo is the first completely automated commentary solution, eliminating the delivery of poor, boring narration and inconsistent sightseeing ... hurdle for tour operators. Our partnership with AudioConexus makes audio-based bus tours more ... (01/09/2018)
    • Acadia sets visitation record - The number of visitors entering the park on commercial tour buses, including passengers from cruise ships plus those carried by local sightseeing bus operators Oli’s Trolley and Acadia Park Tours, was up 21 percent to 138,653. The park calculates ... (01/06/2018)
    • After a Plane Crash, Questions About Travel in Costa Rica - Since the accident, tour operators have been fielding inquiries from current and future travelers inquiring about alternative transportation options ... flights can cover in 30 minutes may take (a scenic) four or more hours to drive. (01/05/2018)
    • Double-decker tour buses operate in city with very little regulation, study finds - Brad Hoylman, showed the city’s double-decker tour bus industry is underregulated, even as the number of those vehicles has more than tripled, to 194, since 2004. Loopholes in state law mean operators ... said the city’s sightseeing buses are regulated ... (12/03/2017)
    • From luxury cruise to 'second-rate bus tour': Australian couple sues travel company after $26,200 European river cruise is ruined by floods - Suffering from chronic back pain, Mr Moore said that there was 'no way' that he would have booked a sightseeing bus tour. According to the claim, Scenic Tours allegedly breached Australian Consumer Law by failing to cancel or delay the cruises, offer ... (04/07/2015)
    • Sightseeing Firm Big Bus Tours Hires JPMorgan To Sell Itself, Could Be Worth $810 Million - LONDON/ABU DHABI (Reuters) - One of the world's largest operators of open-top sightseeing tours, Big Bus Tours, has hired JPMorgan to find a buyer in a deal that could value the travel firm at close to 500 million pounds ($810 million), sources familiar ... (10/09/2014)
    • Pink Jeep(R) Tours & Scenic Airlines Partner for Ultimate Grand Canyon Experience by Air, Jeep - This tour includes ... new and exciting sightseeing adventures for guests visiting Las Vegas. We are fortunate to partner with Scenic Airlines and showcase the best of both companies by air and jeep!" Las Vegas Grand Canyon tour operator Scenic Airlines ... (05/15/2013)
    • Ferry or tour boat? Tour operators want to know - When is a ferry also a tour boat ... Voyager takes a sightseeing route to Gull Island and through Eldred Passage similar to the other tour operators. Corporate forms identify the boat's purpose as "scenic and sightseeing transportation." (05/31/2010)
    • Tours Offer More Than Sightseeing - Here are some suggestions for autumn vacations that involve more than looking out the window of a tour bus. River rafting: Nantahala Outdoor Center in Bryson City, N.C., reminds us that white-water rafting on the Chattooga, a National Wild and Scenic River ... (09/04/1988)

    Government Contracts

    In 2016, the federal government spent a total of $820,590 on Tour Operators & Scenic & Sightseeing Transportation. It has awarded 71 contracts to 30 companies, with an average value of $27,353 per company.   

    Top government vendors:

    CompanyFederal ContractsTotal Award Amount

    Growth Opportunities / Competitive Threats

    Companies in other industries may also sell similar products. Since there is an overlap in the customer base, there may be an opportunity for companies in Tour Operators & Scenic & Sightseeing Transportation to sell additional products/services offered by these adjacent industries. Alternatively, these industries may identify further products in this industry to target. Products most at risk are those with the highest profit margins and lowest barriers to entry.

    The following industries are competing channels for sales of similar products/services.

    Competing IndustrySales Relative to Tour Operators & Scenic & Sightseeing TransportationOpportunity/Threat
    Deep Sea Passenger Transportation
    Coastal & Great Lakes Passenger Transportation Competing industry

    Sales from other industries of Cruises are less than those from Tour Operators & Scenic & Sightseeing Transportation. This may mean that other channels are a competitive risk of increasing their Cruises sales, taking market share from this industry.
    Cruises Product Sales Report

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