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2025 U.S. Industry Statistics & Market Forecast - General Merchandise Retailers
Market Size & Industry Statistics
The total U.S. industry market size for General Merchandise Retailers:
Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders.
In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.
Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.
| Statistics | 2020 2021 2022 2023 2024 | |
|---|---|---|
| Market Size (Total Sales/Revenue) |
Order at top of page | |
| Total Firms | ||
| Total Employees | ||
| Average Revenue Per Firm | ||
| Average Employees Per Firm | ||
| Average Revenue Per Employee | ||
Market Forecast
Market forecasts show the long term industry outlook and future growth trends. The following extended five-year forecast projects both short-term and long-term trends.
| Forecast / Industry Outlook | 2025 | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|---|
| Market Forecast ($ millions) | |||||
| Projected Industry Growth Rate (%) | |||||
Product & Services Breakdown
Research products and services in the General Merchandise Retailers industry generating sales. Note that products are broken into categories with different levels of classification.| Product Description | Number of Companies | Sales ($ millions) | Percent of Total Sales |
|---|---|---|---|
Industry Total |
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Groceries & Other Food Items For Human Consumption Off The Premises |
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Packaged Liquor, Wine, & Beer |
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Cigars, Cigarettes, Tobacco, & Smokers' Accessories, Excluding Sales From Vending Machines Operated By Others |
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Drugs, Health Aids, Beauty Aids, Including Cosmetics |
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Household Soaps, Detergents, Cleaners, & Cleaning Supplies |
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Paper & Related Products, Including Paper Towels, Toilet Tissue, Wraps, Bags, Foils. |
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Men's Wear, Including Accessories |
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Women's, Juniors', & Misses' Wear, Including Accessories |
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Children's Wear, Including Boys', Girls', & Infants' & Toddlers' Clothing & Accessories |
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Costumes & Unisex Clothing |
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Footwear, Including Accessories |
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Sewing, Knitting, Needlework Goods, Including Fabrics, Patterns, Sewing Supplies, Notions, Yarns, Laces, Trimmings, Needlework Kits, |
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Curtains, Draperies, Blinds, Slipcovers, Bed & Table Coverings |
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Major Household Appliances |
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Small Household Appliances & Personal Care Appliances |
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TV, DVD/Blu-Ray Players & Recorders, Camcorders, Portable Video Players, E-Book Readers, DVDs, Blu-Ray Discs. |
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Audio Equipment, Musical Instruments (New & Used), Radios, Audio Electronic Components, CDs, Records, Tapes, Audio Books, Sheet |
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Furniture, Sleep Equipment & Outdoor/Patio Furniture |
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Flooring & Floor Coverings |
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New & Used Computer Hardware, Software, & Supplies, Including Computer Game Software & Tablet Computers |
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Kitchenware & Home Furnishings |
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Jewelry, Including Watches, Watch Attachments, Novelty Jewelry, Estate/Antique Jewelry. |
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Books, Including E-Books |
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Photographic Equipment & Supplies |
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Toys, Hobby Goods, & Games |
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Optical Goods, Including Eyeglasses, Contact Lenses, Sunglasses. |
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Sporting Goods & Recreational Equipment |
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Boats & Other Sport Vehicles, Parts & Accessories |
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Hardware, Tools, & Plumbing & Electrical Supplies |
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Lawn, Garden, & Farm Equipment & Supplies |
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Paint & Sundries |
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Automotive Fuels |
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Automotive Lubricants, Including Oil, Greases. |
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Automotive Tires, Tubes, Batteries, Audio Equipment, Parts, Access |
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Household Fuels, Including Oil, Lp Gas, Wood, Coal |
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Pets, Pet Foods, & Pet Supplies |
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Baby Goods Not Elsewhere Classified, Including Bottles, Monitors, Carriers, Swings. |
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All Other Merchandise |
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Meals, Unpackaged Snacks, Sandwiches, Unpackaged Ice Cream & Yogurt, Bakery Items, Other Food Items & Nonalcoholic Beverages Prepared |
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Meals, Snacks, & Beverages Prepared For Catered Events |
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All Other Merchandise, Excluding Lottery Ticket Sales/Commissions |
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All Nonmerchandise Receipts |
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U.S. Geographic Distribution: Revenue Statistics by State
Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.
Income Statement (Average Financial Metrics)
Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.| Industry Average | Percent of Sales (Industry Benchmark) |
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|---|---|---|
| Total Revenue | Order at top of page |
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| Operating Revenue | ||
| Cost of Goods Sold | ||
| Gross Profit | ||
Operating Expenses | ||
| Pension, profit sharing plans, stock, annuity | ||
| Repairs | ||
| Rent paid on business property | ||
| Charitable Contributions | ||
| Depletion | ||
| Domestic production activities deduction | ||
| Advertising | ||
| Compensation of officers | ||
| Salaries and wages | ||
| Employee benefit programs | ||
| Taxes and Licenses | ||
| Bad Debts | ||
| Depreciation | ||
| Amortization | ||
| Other Operating Expenses | ||
| Total Operating Expenses | ||
| Operating Income | ||
| Non-Operating Income | ||
| EBIT (Earnings Before Interest and Taxes) | ||
| Interest Expense | ||
| Earnings Before Taxes | ||
| Income Tax | ||
| Net Profit Net Income | ||
Financial Ratio Analysis
Financial ratio information can be used to benchmark how a General Merchandise Retailers company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.| Profitability & Valuation Ratios | Industry Average |
|---|---|
| Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the General Merchandise Retailers industry is performing. | |
| Profit Margin Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues. |
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| Return on Equity (ROE) Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings). |
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| Return on Assets (ROA) Return on Assets (ROA) is net income relative to total assets. The market research on General Merchandise Retailers measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets. |
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| Liquidity Ratios | Industry Average |
|---|---|
| Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability. | |
| Current Ratio Measures a firm's ability to pay its debts over the next 12 months. |
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| Quick Ratio (Acid Test) Calculates liquid assets relative to liabilities, excluding inventories. |
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| Efficiency Ratios - Key Performance Indicators | Industry Average |
|---|---|
| Measure how quickly products and services sell, and effectively collections policies are implemented. | |
| Receivables Turnover Ratio If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections. |
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| Average Collection Period Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover |
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| Inventory Turnover A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort. |
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| Fixed-Asset Turnover Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue. |
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Compensation & Salary Surveys for Employees
Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.| Title | Percent of Workforce | Bottom Quartile | Average (Median) Salary | Upper Quartile |
|---|---|---|---|---|
| Management Occupations | 2% | Order at top of page |
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| Chief Executives | 0% | |||
| General and Operations Managers | 1% | |||
| Sales and Related Occupations | 45% | |||
| Supervisors of Sales Workers | 6% | |||
| First-Line Supervisors of Sales Workers | 6% | |||
| First-Line Supervisors of Retail Sales Workers | 6% | |||
| Retail Sales Workers | 38% | |||
| Cashiers | 18% | |||
| Cashiers | 18% | |||
| Retail Salespersons | 20% | |||
| Retail Salespersons | 20% | |||
| Office and Administrative Support Occupations | 10% | |||
| Information and Record Clerks | 7% | |||
| Customer Service Representatives | 7% | |||
| Customer Service Representatives | 7% | |||
| Transportation and Material Moving Occupations | 32% | |||
| Material Moving Workers | 31% | |||
| Laborers and Material Movers | 30% | |||
| Stockers and Order Fillers | 27% | |||
General Merchandise Retailers Competitor Landscape & Key Companies [PREMIUM]
The most influential companies in the General Merchandise Retailers industry and adjacent industries either have large market share or are developing new business models and methods that could disrupt the status quo. We look at leading and emerging companies in the General Merchandise Retailers industry and adjacent sectors:| Market Leaders: Direct Competitors Companies with the largest market share, focused in this industry |
Market leaders: Diversified Competitors Largest companies that have diversified operations in this and other industries |
| Innovators: Direct Competitors Innovative, Emerging, and Disruptive Companies that may influence the future direction of the industry. |
Innovators: Diversified Competitors Innovators and Disruptors in adjacent industries that may also affect the General Merchandise Retailers industry. |
Latest Industry News
- Kwik Trip selling branded merchandise on racks in 33 locations - “With the continued success of our online Kwik Trip merch store, we’re excited to announce that as of June 20, guests can now find official Kwik Trip merch in 33 retail locations across Minnesota and Wisconsin,” Hayden Knoll, Kwik Trip influencer and merch specialist, told CSP. (07/07/2025)
- ‘Alligator Alcatraz’ swamps GOP merch stores - REPUBLICAN LAUNCHING CAMPAIGN — State Rep. TOBY OVERDORF of Palm City is announcing this morning that he’s running for the Florida Senate to represent District 31, which consists of Martin County and parts of Palm Beach and St. Lucie counties. The seat is held by GOP state Sen. GAYLE HARRELL of Stuart, who’s term limited in 2028. (07/07/2025)
- New Strong Buy Stocks for July 7th - List today: Perimeter Solutions, SA PRM: This company which is a manufacturer of firefighting products and lubricant additives, has seen the Zacks Consensus Estimate for its current year earnings increasing 67. (07/07/2025)
- Lock it up: The frustrating trend of locked merchandise in NJ - Retail theft is forcing stores to lock up everything from shampoo to socks, frustrating shoppers and pushing many towards online options as in-store shopping becomes a hassle. (07/02/2025)
- This new Oklahoma law targets organized retail theft. How does it work? - After a push from big retailers and law enforcement, a new Oklahoma law will give t he state Attorney General the power to prosecute crime rings that steal retail goods to sell online for profit. But a provision to lower the dollar amount to charge shoplifters with a felony didn’t survive. (06/30/2025)
- Why Amazon’s Move Into Rural America Won’t Cut Walmart’s Retail Lead - Amazon is expanding same/next-day delivery in rural communities, challenging Walmart on its home turf. However, Walmart's omnichannel advantage will keep it in the lead. (06/28/2025)
- Supercenter chain new to St. Louis buys property for 1st local store - A major big-box chain, known for its supercenter stores carrying both general merchandise and groceries, has acquired the property for one of two planned St. Louis-area stores as it gets ready to enter the local market. (06/27/2025)
- Oklahoma is cracking down on shoplifting rings at the urging of retailers - A new law will give the Oklahoma Attorney General powers to prosecute organized retail crime, but a provision that would have made it easier for shoplifters to pick up felony charges was removed from the legislation. (06/27/2025)
- Q1 Rundown: Macy's (NYSE:M) Vs Other General Merchandise Retail Stocks - Yahoo Finance - The 8 general merchandise retail stocks we track reported a mixed Q1. As a group, revenues beat analysts’ consensus estimates by 1% while next quarter’s revenue guidance was 1.5% below. (06/10/2025)
- Unpacking Q1 Earnings: Kohl's (NYSE:KSS) In The Context Of Other General Merchandise Retail Stocks - Yahoo Finance - The 8 general merchandise retail stocks we track reported a mixed Q1. As a group, revenues beat analysts’ consensus estimates by 1% while next quarter’s revenue guidance was 1.5% below. In light of this news, share prices of the companies have held steady as they are up 2.2% on average since the latest earnings results. (06/09/2025)
