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2018 Market Analysis & Industry Outlook: Publishing Industries

Overview: the U.S. Publishing Industries Industry

This section provides answers to key questions about the industry:

  1. What is the total market size (industry revenue)?
  2. What is the industry outlook?
  3. Market Analysis: Is the market growing or declining, and how quickly?
  4. Are long-term forecasts positive or negative?
  5. What is the average company size in the industry?
  6. How many companies are in the industry?

Market Size & Industry Statistics

The total U.S. industry market size for Publishing Industries: Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders. In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.

Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.

market size 2018
Charts and graphs can be copied to Microsoft Word and Powerpoint presentations.

Statistics 2012        2013        2014        2015        2016        2017
Market Size
(Total Sales/Revenue)

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Total Firms
Total Employees
Average Revenue Per Firm
Average Employees Per Firm
Statistics Source: U.S. Census, AnythingResearch Market Analysis

Market Forecast

Market forecasts show the long term industry outlook and future growth trends. The following five-year demand forecast projects both short-term and long-term trends.

market forecast

Forecast / Industry Outlook 2017 2018 2019 2020 2021 2022
Market Forecast ($ millions)
Projected Industry Growth Rate (%)
Source: AnythingResearch Economic Analysis

Product & Services Breakdown

Research products and services in the Publishing Industries industry generating sales. Note that products are broken into categories with different levels of classification.

Product DescriptionNumber of Companies Sales ($ millions) Percent of Total Sales

Industry Total

Subscriptions And Sales - General Newspapers

Subscriptions And Sales - Specialized Newspapers

Sale Of Advertising Space - General Newspapers

Sale Of Advertising Space - Specialized Newspapers


Professional, Technical, And Scholarly Books

Children's Books (Exclude Coloring And Activity Books, Sticker Books, And Water Painting Books.)

General Reference Books (Include Maps, Atlases, Dictionaries, Encyclopedias, And Thesauruses.)

Adult Trade Books

Subscriptions And Sales - General Interest Periodicals

Subscriptions And Sales - Financial, Professional, And Academic Periodicals, Including Farming

Subscriptions And Sales - Other Periodicals

Sale Of Advertising Space - General Interest Periodicals

Sale Of Advertising Space - Financial, Professional, And Academic Periodicals, Including Farming

Sale Of Advertising Space - Other Periodicals

Publishing - Greeting Cards

Publishing - Consumer Publishing (Exclude Newspapers, Periodicals, Books.)

Business, Trade, And Professional Publications (Exclude Newspapers, Periodicals, Books.)

Directories - Subscriptions And Sales

Directories - Sale Of Advertising Space

Databases And Other Collections Of Information - Subscriptions And Sales

System Software Publishing

Application Software Publishing

Information Technology (It) Technical Consulting Services

Application Service Provisioning, With Or Without Integration Of Related Services

Business Process Management Services, Including Financial, Human Resources, Supply-Chain, Customer Relations, And Vertical Marke

Other Publishing - Subscriptions And Sales

Other Publishing - Sale Of Advertising Space

Publishing Service For Others

Printing Services

Distribution Services For Others

Convention And Trade Show Organization Services

Licensing Of Rights To Reproduce And Distribute Computer Software

Rental Or Sale Of Mailing Lists

Custom Application Design And Development Services

Information Technology (It) Technical Support Services

Information Technology (It) Related Training Services

Licensing Of Rights To Use Intellectual Property

Resale Of Merchandise

All Other Receipts

U.S. Geographic Distribution: Revenue Statistics by State

Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.

U.S. map by state

Publishing Industries Industry Price Trends

Rise and fall in market prices are affectedd by supply, demand, and the cost of goods/services sold. Higher demand or COGS will put upward price pressure on prices. Higher competition among Publishing Industries companies will put a downward pressure on prices. The chart shows how prices are changing within the industry, month-to-month over the last three years.

example price index trendline

Income Statement (Average Financial Metrics)

Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.

Industry AveragePercent of Sales
(Industry Benchmark)
Total Revenue

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Operating Revenue
Cost of Goods Sold
Gross Profit

Operating Expenses
Pension, profit sharing plans, stock, annuity
Rent paid on business property
Charitable Contributions
Domestic production activities deduction
Compensation of officers
Salaries and wages
Employee benefit programs
Taxes and Licenses
Bad Debts
Other Operating Expenses
Total Operating Expenses
Operating Income
Non-Operating Income
EBIT (Earnings Before Interest and Taxes)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit
Source: AnythingResearch Analysis of U.S. federal statistics

Financial Ratio Analysis

Financial ratio information can be used to benchmark how a Publishing Industries company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.

Profitability & Valuation RatiosIndustry Average
Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Publishing Industries industry is performing.
Profit Margin
Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues.
Return on Equity (ROE)
Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings).
Return on Assets (ROA)
Return on Assets (ROA) is net income relative to total assets. The market research on Publishing Industries measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets.

Liquidity RatiosIndustry Average
Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability.
Current Ratio
Measures a firm's ability to pay its debts over the next 12 months.
Quick Ratio (Acid Test)
Calculates liquid assets relative to liabilities, excluding inventories.

Efficiency Ratios - Key Performance IndicatorsIndustry Average
Measure how quickly products and services sell, and effectively collections policies are implemented.
Receivables Turnover Ratio
If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections.
Average Collection Period
Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover
Inventory Turnover
A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort.
Fixed-Asset Turnover
Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue.

Compensation & Salary Surveys for Employees

Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.

TitlePercent of WorkforceBottom Quartile Average (Median) SalaryUpper Quartile
Management Occupations 9%

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Chief Executives0%
General and Operations Managers2%
Operations Specialties Managers 5%
Business and Financial Operations Occupations 8%
Business Operations Specialists 6%
Computer and Mathematical Occupations 25%
Computer Occupations 25%
Software Developers and Programmers 17%
Computer Programmers 7%
Software Developers, Applications 10%
Software Developers, Systems Software 7%
Computer Support Specialists 7%
Computer User Support Specialists 6%
Arts, Design, Entertainment, Sports, and Media Occupations 18%
Art and Design Workers 6%
Media and Communication Workers 13%
News Analysts, Reporters and Correspondents 6%
Reporters and Correspondents 6%
Writers and Editors 9%
Editors 7%
Sales and Related Occupations 13%
Sales Representatives, Services 7%
Advertising Sales Agents 6%
Advertising Sales Agents 6%
Sales Representatives, Wholesale and Manufacturing 6%
Sales Representatives, Wholesale and Manufacturing 6%
Office and Administrative Support Occupations 17%
Other Office and Administrative Support Workers 6%
Production Occupations 5%
Printing Workers 6%
Printing Workers 6%
Transportation and Material Moving Occupations 7%
Material Moving Workers 5%
Laborers and Material Movers, Hand 5%
Source: Bureau of Labor Statistics

Publishing Industries Industry Market Share [PREMIUM]

Largest companies in the industry and related industries, with private company revenue estimates.

CompanyAddressRevenue Estimate

Innovation News

  • Custora raises $8 million in funding. - 01/08/2018
  • Ellevation raises $15 million in funding. - 01/08/2018
  • Advance Magazine Publishers trademarks "HOUSE & GARDEN" - drinkware - 01/08/2018
  • Snap trademarks "PLAYCANVAS" - Computer software for interactive web and mobile content creation, publication, support, and hosting - 01/08/2018
  • Houghton Mifflin Harcourt Publishing trademarks "INTO LEARNING" - Educational services - 01/06/2018
  • Microsoft patents Presentation Of Computing Environment On Multiple Devices - 01/04/2018
  • Vmware patents Increasing Granularity Of Dirty Bit Information In Hardware Assisted Memory Management Systems - 01/04/2018
  • Citrix Systems patents Virtual Smart Cards With Audit Capability - 01/04/2018
  • Illumitexinc. raises $8 million in funding. - 12/27/2017

  • Top Innovators

    CompanyInnovation Score
    Adobe Systems2238
    International Data Group

    Additional companies, details and innovation scoring in the full report.

    Latest Industry News

    • God-Emperors of Facebook plan to further destroy news industry - While Facebook notes the latest trend will be a big change for users, Facebook doesn’t mention the impact it will have on the publishing industry — an industry already in decline — which has been at the mercy of Facebook in the last few years. (01/13/2018)
    • Facebook news feed changes ‘deeply significant’ for publishing industry - Facebook’s move to show less content from publishers and advertisers in its news feed will be good for users but will be “deeply significant” for a publishing industry that often relies on the platform to get readers, experts say. Matt Navarra ... (01/13/2018)
    • Nina Agdal Pens Open Letter to the Fashion and Publishing Industries About Body Shaming - She's the latest to get candid about the harsh realities of the modeling industry. Yet another top model has taken to social media to shed light on the harsh realities of her industry. Danish beauty Nina Agdal, best known for her work with Sports ... (01/12/2018)
    • Former Web Offset Printing Industry Exec, Visionary Ted Ringman Passes at Age 69 - which is dedicated to providing scholarship assistance to young professionals in printing and publishing. He and his wife Judy also established the Ringman Family Scholarship to aid students pursuing careers in the graphic arts industry. "I have known Ted ... (01/12/2018)
    • Preferred Dental Technologies Inc. announces President Siegmund interviewed by industry leading research firm - today announced that they were mentioned by name in the latest leading dental 3D printing research report titled 3D Printing in Dentistry 2018 issued by SmarTech Publishing, the leading industry analysis firm for the 3D printing industry. Mr. Erik ... (01/11/2018)
    • Round Hill Completes $240 Million Acquisition of Carlin Music Publishing - Carlin Music Publishing, home to songs by Elvis Presley ... “Although the sale of the Carlin group of companies ends my family’s involvement with the iconic songs I grew up with, I am confident that Round Hill Music is the best possible new steward ... (01/11/2018)
    • Matterport Enhances Immersive 3D Media Platform with Betas for Google Street View Publishing and Faster Space Capture - With Matterport's rollout of Google Street View publishing capabilities, Matterport users will be able to quickly create and publish a Google Street View experience from any Matterport 3D Space with the click of a button. Matterport 3D Spaces can now be ... (01/10/2018)
    • Sandhills Publishing To Host Auctioneer Forum January 18th & 19th In Lincoln, Nebraska - Our integrated, industry-specific approach to hosted technologies and services offers solutions that help businesses large and small operate efficiently and grow securely, cost-effectively, and successfully. Sandhills Publishing—we are the cloud. (01/09/2018)
    • Global Robotics Market in Paper, Printing, and Publishing Industry 2017-2021 with ABB, FANUC, KION, Midea & Mitsubishi Dominating - The "Global Robotics Market in Paper, Printing, and Publishing Industry 2017-2021" report has been added to Research and Markets' offering. The global robotics market in paper, printing, and publishing industry to grow at a CAGR of 15.04% during the period ... (01/04/2018)
    • Global Robotics Market in Paper, Printing, and Publishing Industry 2017-2021 - Emergence of Collaborative Robots / Incorporation of Vision Technology / Development of Next ... - DUBLIN--(BUSINESS WIRE)--The "Global Robotics Market in Paper, Printing, and Publishing Industry 2017-2021" report has been added to Research and Markets' offering. The global robotics market in paper, printing, and publishing industry to grow at a CAGR of ... (01/04/2018)

    Government Contracts

    In 2016, the federal government spent a total of $2,165,488,669 on Publishing Industries. It has awarded 22,777 contracts to 3,803 companies, with an average value of $569,416 per company.   

    Top government vendors:

    CompanyFederal ContractsTotal Award Amount